Saffron Brand Consultants developed a unified brand identity for A1, Austria’s leading telecommunications company, following a major merger. The new identity balanced familiarity with innovation, ensuring continuity for employees and customers while signaling a fresh chapter for the brand.
Saffron Brand Consultants partnered with A1 to define a new era for the telecommunications brand. The project involved developing a refreshed brand architecture, positioning, and customer experience system to align with A1’s forward-looking vision in the digital communications space.