Saffron collaborated with Studio Brussel, Flanders’ iconic music radio station, to develop a refreshed brand strategy and visual identity. The new identity reconnected the station with its audience by capturing its energetic and contemporary spirit while honoring its cultural roots.
Base Design revitalized Studio Brussel’s identity to recapture the rebellious energy of Belgium’s leading music radio station. The new branding and custom typeface give the station a bold visual voice that reflects its sharp, energetic, and youth-driven spirit.