AKQA created a digital hide-and-seek experience for Proximus, drawing on the enduring appeal of a classic childhood game. The project explores how familiar offline play can help address contemporary digital-life challenges.
Saffron collaborated with Proximus, Belgium’s largest telecommunications company, to conduct a comprehensive brand audit and redefine its brand architecture. The project aimed to clarify the company’s positioning and create a cohesive identity that brings the brand closer to what matters for its customers and employees.