Production Type

The Brand Identity · May 30, 2025

Together has unveiled a luminous new brand identity for U.S.-based healthcare technology company Silna. The rebrand introduces a sunrise-inspired visual system, refined typography, and a human-centered tone of voice to reflect Silna’s mission to simplify healthcare administration. The project combines optimism and clarity through color, type, and symbolism, positioning Silna as a beacon of progress in the healthcare landscape.

The Brand Identity · Mar 23, 2023

AND ASSOCIATES developed the concept, art direction, graphics and prints for Proper Dirty's FW22 collection, A Butterfly Dream. Drawing on playwriting and theatre, the identity uses a split custom wordmark inspired by the Odeon in West Vancouver, alongside Franklin Gothic and Production Type's Sainté Colombe. Proper Dirty's Vancouver team executed the campaign from the studio's initial direction.

BP&O · Oct 25, 2022

BP&O features Bleed’s new brand identity for the Future Circular Collider, a CERN-led research project. The design centers on a morphing circular logo that conveys openness, dimensionality, and scientific collaboration. The article explores how Bleed’s motion and 3D approach reflects the collider’s ambition to expand our understanding of the universe.

The Brand Identity · Nov 14, 2021

The article highlights Mouthwash Studio’s creation of a typographic identity and website for Artworld, a creative representation agency based in New York and London. The design employs Graphik and Cardinal typefaces to balance confidence and individuality, with the 'Artworld Disc' symbol serving as a flexible logo element. The identity provides a digital platform that celebrates the agency’s diverse artistic talent.

The Brand Identity · Apr 23, 2021

Javas Lehn Studio refreshed Surface Magazine for its 155th issue, refining rather than radically replacing the title's established visual language. The New York studio developed Surface Sans from the approved logotype with Amsterdam type foundry Bold Decisions, pairing it with F Grotesk and the returning Sainte Colombe typeface in a flexible editorial system.

The Brand Identity · Mar 23, 2021 · Interview

The Brand Identity interviews Jean-Baptiste Levée, founder of Production Type, about the foundry’s new transparent and simplified font licensing model. Levée discusses the problems with traditional licensing, the rationale behind their new approach, and the educational resources they’ve launched to support it. The conversation also touches on upcoming type releases and the studio’s growth in Paris and Shanghai.