Baillat Studio developed the brand identity and event campaign for The Cortege, a participatory theater experience exploring themes of grief, transformation, and renewal. The visual system evokes ritual and ceremony, guiding audiences through a collective reflection on the end of an era and the emergence of a new one.
Baillat Studio created a brand identity for The Cortège, an immersive theatrical procession in Los Angeles exploring themes of grief, ritual, and transformation. The identity balances dualities of light and dark, ancient and modern, using gradients, symbolic motifs, and a refined typographic system. Without relying on imagery from the show, the campaign evokes mystery and sacredness through abstract design and atmospheric tone.