Baillat Studio builds intrigue without imagery for The CortègeThe Brand Identity · Feb 16, 2026
Baillat Studio created a brand identity for The Cortège, an immersive theatrical procession in Los Angeles exploring themes of grief, ritual, and transformation. The identity balances dualities of light and dark, ancient and modern, using gradients, symbolic motifs, and a refined typographic system. Without relying on imagery from the show, the campaign evokes mystery and sacredness through abstract design and atmospheric tone.
