Léon Lo
Designer
In their own words
It was clear that the campaign would focus on the financial tribulations of the festival to better contextualise the fundraising activities.
The key to communicating intentionality is consistency.
Our work honed in on the aspects of duality and transcendence, evoking tradition in a contemporary context.
It echoes the sky at transitional moments of the day, the land with which the performance engages, and a certain idea of the light behind our eyelids.
Articles & interviews2
- Baillat turns MAPP’s festival costs into fundraising campaign artwork
Baillat Studio created MAPP 9.5$, a fundraising campaign for the Montreal video-mapping festival after provincial funding cuts made its full tenth edition impossible. The black-and-white, photocopy-inspired identity uses the 9.5$ tagline, real itemised festival expenses and OT Alpha typography to turn financial transparency into campaign artwork, alongside an interactive donation-unlocked Pong$ game developed with Applied Archive Atelier.
- Baillat Studio builds intrigue without imagery for The Cortège
Baillat Studio created a brand identity for The Cortège, an immersive theatrical procession in Los Angeles exploring themes of grief, ritual, and transformation. The identity balances dualities of light and dark, ancient and modern, using gradients, symbolic motifs, and a refined typographic system. Without relying on imagery from the show, the campaign evokes mystery and sacredness through abstract design and atmospheric tone.