Production Type designed Vanité, a custom typeface for the French edition of Vanity Fair, to give the publication a culturally distinct identity rooted in 1920s–30s French graphic and advertising aesthetics. Originally a three-weight, uppercase-only family, it was later expanded into Vanité Nouveau, which introduced lowercase characters. The lowercase was deliberately restrained rather than expressive, preserving flexibility while extending the original 1920s French Riviera mood with a more serious, pensive voice.