Bleed

BP&O · Oct 25, 2022

BP&O features Bleed’s new brand identity for the Future Circular Collider, a CERN-led research project. The design centers on a morphing circular logo that conveys openness, dimensionality, and scientific collaboration. The article explores how Bleed’s motion and 3D approach reflects the collider’s ambition to expand our understanding of the universe.

The Brand Identity · Aug 23, 2022

Bleed developed a vibrant and flexible new identity for the University of Arts Linz, centred around a custom typeface named Linz Sans. The design reflects the institution’s creative and academic spirit through a diverse colour palette and a typographic system that supports both analogue and digital applications.

The Brand Identity · Aug 5, 2022 · Interview

The Brand Identity interviews Bleed designer Halvor Nordrum about his career path, creative process, and life in Oslo. He discusses his journey from student to professional, his rewarding work on Historisk museum’s identity, and his interest in developing smarter design systems and tools. Nordrum also shares his favorite typefaces, colors, and thoughts on balancing work and life.

BP&O · May 14, 2020

BP&O features Bleed’s rebrand for Nordic tech consultancy Avo Consulting. The identity centers on a custom dingbat typeface called 'Avodings' that allows playful, dynamic interpretations of the Avo name. The system connects across digital and physical applications, reflecting the company’s open and participatory culture.