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Neue Haas Unica — 4 cases
Used by Bleed, Otherness, Somekind, ESH
Set for Aero, Avo Consulting, Juicy Lucy, NET Festival
Cases set in Neue Haas Unica, as credited by the studios in their own writeups.
Used by Bleed, Otherness, Somekind, ESH
Set for Aero, Avo Consulting, Juicy Lucy, NET Festival
Cases set in Neue Haas Unica, as credited by the studios in their own writeups.
Sydney studio Bandit Design Group created a welcoming, future-facing visual identity for Boa, a social network for business owners. The system combines a rounded lowercase wordmark, an eclectic type family, hand-drawn motifs, geometric icons and a blue-led palette with vibrant colour accents to express connection, learning, growth and the realities of entrepreneurship.
The Brand Identity’s 'The Edit' highlights five recent branding projects from studios around the world. Featured work includes Angel & Anchor’s playful seaside-inspired identity for Little Sister, B&B Studio’s bright packaging for Citizen Spritz, Mint’s minimal Swiss-inspired design for HomeCourt, Pentagram’s nature-meets-tech identity for AI company Cohere, and Frans Hulet’s warm, type-led approach for Web3 project Eden. Together, the projects showcase diverse approaches to contemporary brand identity design.
Systems Studio created a bold, concept-driven identity for sound design studio SAATU, centred around a barcode motif that visually represents the brand’s focus on sound. The design uses brutalist simplicity, monospace typography, and a flexible colour system derived from client visuals. The result is a distinctive, conceptual identity that subverts typical sound design branding conventions.
Brussels-based studio Somekind created a vibrant and characterful brand identity for Juicy Lucy, Europe’s first adaptogen-infused juice. The design features a custom logotype based on Pika Ultra Script, paired with Neue Haas Unica, and a color palette of pink and burgundy inspired by nature and sunrise tones. The result is a playful yet grounded identity that reflects the brand’s natural and empowering ethos.