The article profiles Brussels-based design studio Somekind, founded by Aimee Lara and Kristel Posen, highlighting its focus on typographic texture, storytelling, and material-driven brand identities. It explores how the duo’s diverse backgrounds inform their tactile and conceptual approach to branding and packaging projects for food and lifestyle clients.
The article by Poppy Thaxter spotlights eight standout alcohol-alternative beverage brands with creative packaging and identity design. Featuring studios such as KR8, Marx Design, B&B Studio, and Somekind, it highlights the growing trend of health-conscious, sober-friendly drinks. Each project showcases vibrant, playful, and refined design approaches across bottles, cans, and boxes.
KR8 bureauMarx DesignB&B StudioUrban LemonadeYes You Canpackaging
Brussels-based studio Somekind created a vibrant and characterful brand identity for Juicy Lucy, Europe’s first adaptogen-infused juice. The design features a custom logotype based on Pika Ultra Script, paired with Neue Haas Unica, and a color palette of pink and burgundy inspired by nature and sunrise tones. The result is a playful yet grounded identity that reflects the brand’s natural and empowering ethos.
