Somekind is an independent design studio in Brussels, Belgium, shaping brands, strategies, websites, and the communication that ties them together. From early sketches to launch day, the team builds work that is practical, characterful, and built to last. They move comfortably across sectors: architecture with B-architecten, food and hospitality with Buddy Buddy and Juicy Lucy, culture and craft with Alexandra Bertels, Femke, and Heidi Bosteels, and emerging ventures like Nova Radix, Daily, NOJ, CSA, Bobbie, and Justine Delpy. Each project is a close collaboration, translating the grain of a client’s world into identity systems, digital platforms, and campaigns that people actually use. Rooted in Brussels’ mix of languages and
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The article by Poppy Thaxter spotlights eight standout alcohol-alternative beverage brands with creative packaging and identity design. Featuring studios such as KR8, Marx Design, B&B Studio, and Somekind, it highlights the growing trend of health-conscious, sober-friendly drinks. Each project showcases vibrant, playful, and refined design approaches across bottles, cans, and boxes.
Brussels-based studio Somekind created a vibrant and characterful brand identity for Juicy Lucy, Europe’s first adaptogen-infused juice. The design features a custom logotype based on Pika Ultra Script, paired with Neue Haas Unica, and a color palette of pink and burgundy inspired by nature and sunrise tones. The result is a playful yet grounded identity that reflects the brand’s natural and empowering ethos.