Articles & interviews
- Somekind Crafts Striking Brands with Typographic Detail
The article profiles Brussels-based design studio Somekind, founded by Aimee Lara and Kristel Posen, highlighting its focus on typographic texture, storytelling, and material-driven brand identities. It explores how the duo’s diverse backgrounds inform their tactile and conceptual approach to branding and packaging projects for food and lifestyle clients.
- Somekind embrace a relaxed, characterful attitude across Juicy Lucy’s punchy identity and packaging
Brussels-based studio Somekind created a vibrant and characterful brand identity for Juicy Lucy, Europe’s first adaptogen-infused juice. The design features a custom logotype based on Pika Ultra Script, paired with Neue Haas Unica, and a color palette of pink and burgundy inspired by nature and sunrise tones. The result is a playful yet grounded identity that reflects the brand’s natural and empowering ethos.