In their own words
OTTIMO’s visual identity draws from the lively charm and everyday traditions of southern Italy. The design emphasises authenticity, capturing the warmth of shared meals, the joy of gathering, and the simplicity that defines Italian kitchens.
The bold, flowing curves of the letters capture its richness and balance, highlighting the oil’s robust and well-rounded flavour.
It captures the organic nature of cooking – where ingredients are drizzled, sprinkled, or layered freely – and breaks away from the rigid, traditional designs often seen in the industry.
The simplicity of the ‘O’ allows for versatility across applications, making it instantly recognisable on packaging, social media, or merchandise.
The custom typography, thoughtful colour palette, and versatile logo create an identity that resonates with the modern customer.
We designed the identity of Juicy Lucy with the personality of the brand in mind, empowered but free-spirited, driven but relaxed, ambitious but playful.
We were looking for something bold and expressive, but still flowy at the same time.
We chose a shade of pink that you can often see in the sky when the sun rises.
Articles & interviews
- Somekind Crafts Striking Brands with Typographic Detail
The article profiles Brussels-based design studio Somekind, founded by Aimee Lara and Kristel Posen, highlighting its focus on typographic texture, storytelling, and material-driven brand identities. It explores how the duo’s diverse backgrounds inform their tactile and conceptual approach to branding and packaging projects for food and lifestyle clients.
- SOMEKIND Studio Designs Bold Wordmark for OTTIMO's EVOO Brand
The Brand Identity features SOMEKIND Studio’s brand identity for OTTIMO, a premium extra virgin olive oil brand. The design centers on a custom 'chonky' wordmark that reflects the product’s full-bodied character, complemented by Edition Contextual type by Elias Hanzer. Drawing inspiration from southern Italy’s warmth and traditions, the identity combines authenticity with a contemporary spirit through handcrafted typography, a rich color palette, and versatile packaging applications.
- Somekind embrace a relaxed, characterful attitude across Juicy Lucy’s punchy identity and packaging
Brussels-based studio Somekind created a vibrant and characterful brand identity for Juicy Lucy, Europe’s first adaptogen-infused juice. The design features a custom logotype based on Pika Ultra Script, paired with Neue Haas Unica, and a color palette of pink and burgundy inspired by nature and sunrise tones. The result is a playful yet grounded identity that reflects the brand’s natural and empowering ethos.