Somekind Studio collaborated with Boo Coffee Roasters to revisit its story and identity. The work included branding and storytelling, packaging design, collateral, merchandise, and printed matter. Its visual language uses stretched typography and shifting compositions to reflect coffee roasting’s ability to bring out each coffee’s character and complexity.
Somekind Studio collaborated with Boo Coffee Roasters to redefine their brand identity around curiosity, play, and exploration. The refreshed visual language reflects the evolving nature of coffee roasting, with dynamic typography and adaptable compositions applied across packaging, merchandise, and printed materials.