ESH

It's Nice That · Jun 17, 2025

ESH has rebranded the Utopia Orchestra with a mysterious, immersive identity that mirrors the group's avant-garde musical ethos. The project includes a custom 'alchemic' typeface and an interactive website designed to evoke the feeling of joining a secret society of music. The monochromatic, restrained aesthetic balances mysticism and modernism, reflecting both the orchestra’s timelessness and its experimental spirit.

The Brand Identity · Sep 22, 2023 · Interview

The Brand Identity interviews ESH Gruppa about their evolution as a design studio, their values of empathy and collaboration, and their approach to branding and typography. The team discusses their new logo, their cultural projects like NIMA, and their emphasis on humanistic, research-driven design. They also reflect on their decentralized structure and ongoing creative growth.

The Brand Identity · Jun 14, 2023

The Brand Identity’s 'The Edit' highlights five recent design projects, including DesignStudio’s rebrand for Center Parcs Europe, Studio DRAMA’s packaging for SAWAI rum, Standard Projects’ identity for Programa, Anne-Dorothée Schulz’s work for textile artist Solenne Jolivet, and ESH Gruppa’s branding for NIMA museum. The feature showcases diverse approaches to identity design, from illustrative and tactile to typographic and minimal.

The Brand Identity · Jan 6, 2022

The Brand Identity’s 'The Edit' highlights five new design projects, including Mesh Scandinavia’s minimal rebrand for Kingsbury Run Capital. Other featured works include Eucalyptus’ Juniper identity with illustrations by Ilana Bodenstein, Warriors Studio’s energetic rebrand for Mungo’s Hi Fi, Daniel Britton’s industrial design for Centre 31, and Martin Maher’s elegant identity for jewellery brand bo•be. The roundup showcases diverse approaches to branding across finance, healthcare, music, logistics, and jewellery sectors.

The Brand Identity · Jan 28, 2021

London-based designer Sthuthi Ramesh created a refined rebrand for Mumbai’s Jhaveri Contemporary, balancing typographic precision with contextual sensitivity. Using Pirelli and MT Plantin Pro typefaces and a color palette drawn from the gallery’s architecture, the identity reflects modern India’s artistic confidence. The project, completed during lockdown, also included an online viewing room to support virtual exhibitions.

The Brand Identity · Oct 22, 2020

The Brand Identity’s 'The Edit' roundup showcases five new design projects from studios including Mean, The Refreshment Club, Fook, Bruno Arizio’s team, and M M NT. Featured work spans branding and packaging for honey, canned cocktails, cannabis, and media companies, highlighting creative uses of typography, illustration, and material craft. The article celebrates bold, minimal, and conceptually rich design approaches across global studios.

The Brand Identity · Feb 20, 2020

The Brand Identity’s 'The Edit' highlights five new design projects from studios around the world, including Zan Inc.’s tactile 70s-inspired identity for skincare brand Soft. Other featured works include DutchScot’s rebrand for Hoad & More, Ground and Hugmun’s collaboration for Tartan Zone Media, Vault49’s animated identity for So Satisfying, and ESH Gruppa’s refreshed identity for NET Festival. The article showcases diverse approaches to branding across industries from beauty to culture.