ESH
ESH gruppa is a Moscow-based design studio specializing in visual identity, digital media, print design, and environmental graphics. The team creates distinctive brand systems for IT companies, cultural institutions, and small businesses. Their portfolio includes projects for a leading HR award, a 5‑star hotel, and Moscow’s iconic theatre. Known for blending artistry with structure, ESH gruppa also develops custom typefaces and packaging design. Their work spans fashion, architecture, and technology, consistently delivering bold, modern, and expressive visual communication that defines contemporary Russian design.
https://eshgruppa.com/
Moscow, Russia
56 Cases
Known for:typographyillustrationrebrandcustom typefacebrandingbrand identity
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News & interviews
- 'Are you making things or just talking about them?': the question OFFF 2026 couldn't stop asking
Creative Boom · Apr 30, 2026
Creative Boom’s coverage of OFFF 2026 in Barcelona explores how the creative industry is grappling with the tension between making and merely talking about creativity. Speakers including Nils Leonard, Reuben Wu, Liz Mosley, PJ Richardson, and others reflected on authenticity, process transparency, and the pace of technological change. The festival highlighted a renewed focus on craft, independence, and creative honesty in an AI-saturated era.
UncommonLaundryHey Studioculture
- Limesharp builds Paul Smith loyalty around his own stamp collection
The Brand Identity · Mar 17, 2026
Limesharp developed the Collectors Club, a loyalty programme for Paul Smith inspired by the designer’s personal stamp collection. The project merges digital and physical experiences through a collectable system of bespoke stamps, each reflecting Paul Smith’s personality and global store network. The identity balances playful illustration with restrained typography and colour, creating a flexible framework for ongoing brand storytelling.
LimesharpPaul Smithbranding
- "Village Green's Font Family Project Pairs Foundries to Fundraise for Charity"
The Brand Identity · Oct 2, 2025
Village Green’s ‘Font Family’ project brings together type foundries to create screen-printed posters raising funds for War Child UK. Led by Tom Fearn, the initiative pairs contrasting typefaces to form playful, human-like compositions, celebrating collaboration and craft. The project involved multiple foundries, a specialist printer, and photographer Sun Lee, emphasizing tactile design and community spirit.
- "ESH Rebrands Orchestra as Secret Society of Music"
It's Nice That · Jun 17, 2025
ESH has rebranded the Utopia Orchestra with a mysterious, immersive identity that mirrors the group's avant-garde musical ethos. The project includes a custom 'alchemic' typeface and an interactive website designed to evoke the feeling of joining a secret society of music. The monochromatic, restrained aesthetic balances mysticism and modernism, reflecting both the orchestra’s timelessness and its experimental spirit.
- “Empathy is one of our key values.” ESH Gruppa on their growth and evolution as a design studio
The Brand Identity · Sep 22, 2023 · Interview
The Brand Identity interviews ESH Gruppa about their evolution as a design studio, their values of empathy and collaboration, and their approach to branding and typography. The team discusses their new logo, their cultural projects like NIMA, and their emphasis on humanistic, research-driven design. They also reflect on their decentralized structure and ongoing creative growth.
ESH GruppaNIMAJENЁKbranding
- The Edit: five projects including DesignStudio’s illustrative identity for Center Parcs Europe
The Brand Identity · Jun 14, 2023
The Brand Identity’s 'The Edit' highlights five recent design projects, including DesignStudio’s rebrand for Center Parcs Europe, Studio DRAMA’s packaging for SAWAI rum, Standard Projects’ identity for Programa, Anne-Dorothée Schulz’s work for textile artist Solenne Jolivet, and ESH Gruppa’s branding for NIMA museum. The feature showcases diverse approaches to identity design, from illustrative and tactile to typographic and minimal.
DesignStudioStudio DRAMAStandard ProjectsCenter Parcs EuropeSAWAIbranding
- The Edit: five projects including Mesh Scandinavia’s minimal identity for Kingsbury Run Capital
The Brand Identity · Jan 6, 2022
The Brand Identity’s 'The Edit' highlights five new design projects, including Mesh Scandinavia’s minimal rebrand for Kingsbury Run Capital. Other featured works include Eucalyptus’ Juniper identity with illustrations by Ilana Bodenstein, Warriors Studio’s energetic rebrand for Mungo’s Hi Fi, Daniel Britton’s industrial design for Centre 31, and Martin Maher’s elegant identity for jewellery brand bo•be. The roundup showcases diverse approaches to branding across finance, healthcare, music, logistics, and jewellery sectors.
Mesh ScandinaviaWarriors StudioCormackKingsbury Run CapitalJuniperbranding
- Sthuthi Ramesh rebrands Jhaveri Contemporary with the utmost consideration for context and detail
The Brand Identity · Jan 28, 2021
London-based designer Sthuthi Ramesh created a refined rebrand for Mumbai’s Jhaveri Contemporary, balancing typographic precision with contextual sensitivity. Using Pirelli and MT Plantin Pro typefaces and a color palette drawn from the gallery’s architecture, the identity reflects modern India’s artistic confidence. The project, completed during lockdown, also included an online viewing room to support virtual exhibitions.
Sthuthi RameshDOT STUDIONicety MaterialsJhaveri Contemporarybranding
- The Edit: five new projects including Soft by Zan Inc.
The Brand Identity · Feb 20, 2020
The Brand Identity’s 'The Edit' highlights five new design projects from studios around the world, including Zan Inc.’s tactile 70s-inspired identity for skincare brand Soft. Other featured works include DutchScot’s rebrand for Hoad & More, Ground and Hugmun’s collaboration for Tartan Zone Media, Vault49’s animated identity for So Satisfying, and ESH Gruppa’s refreshed identity for NET Festival. The article showcases diverse approaches to branding across industries from beauty to culture.
