Heydays and Goods collaborated to create a sincere, planet-first brand identity for Plateful, a Norwegian company tackling food waste. The identity features a custom wordmark designed with Clara Jullien Isaksson, paired with Söhne and Century Schoolbook typefaces, and complemented by warm, editorial photography from Anne Valeur. The result is a nature-inspired, understated visual system reflecting Plateful’s care for the planet, food, and people.
The Brand Identity interviews designer Ritesh Gupta about his experiences working client-side on rebrands with studios like &Walsh and Mother Design. He discusses his career path, his role at Gannett/USA Today, and his advocacy for diversity through Where are the Black Designers?. Gupta also reflects on mental health, public speaking, and the importance of authenticity in design.
