Otherness

Works with Neue Haas Unica

Cases

• Aero
• Brand System and Art Direction for a Luxury Private Airline
• Airline, Aviation, Cap, Skincare, Travel

• Artem Watch Straps
• Brand Identity and Packaging for a Luxury Watch Strap Startup
• Box, Watch

• Black And Free
• Brand Identity for Black and Free
• Theatre, Weaving

• Blair — Chahley — Klassen
• Brand Identity for a Progressive Canadian Law Firm
• Collage, Human Rights, Paper

• Confidential
• Toiletry Packaging Concept for a Luxury Hotel Chain
• Cap, Embossed, Embossing, Hotel, Travel

• Famile Elastique
• Brand Identity for Conceptual Fashion Label Famile Elastique
• Apparel, Clothing, Fabric

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Key people

Designers and creative leads attributed to Otherness in press coverage.

News & interviews

• Fly high: Otherness’ tasteful brand world lets luxury private airline Aero take flight in style

  The Brand Identity · Jun 27, 2024

  Otherness, a creative studio based in Amsterdam and NYC, developed a comprehensive brand world for luxury private airline Aero. Building on existing brand elements, the studio refined the strategy, photography, and physical touchpoints to create a cohesive, sensory-driven identity. The project included innovative boarding pass designs and a wide range of branded materials that reflect Aero’s premium travel experience.

  OthernessHeuristic BrandingAerobranding
  Ritupriya Basu

Clients