In their own words
There was also a base set of photos of Aero’s jets, some mockups, and a one-pager on tone of voice.
The gap between mockups and real-life execution is always quite large, but doubly so when you start applying the broader business strategy, seasonal changes, budgets, and integrate everything into a very orchestrated, luxury service experience.
What we look for in an Aero shoot is a sense of the ‘insider’s eye,’ the intimate feeling that someone knows the best kept secret in a destination, and also has the taste to elevate that secret.
We custom-designed the boarding passes and tickets over a six-month process, testing them with the ground crew and concierge.
Over the course of our time together, I believe we shipped over 200 to 300 pieces of creative for the airline.
Articles & interviews
- Fly high: Otherness’ tasteful brand world lets luxury private airline Aero take flight in style
Otherness, a creative studio based in Amsterdam and NYC, developed a comprehensive brand world for luxury private airline Aero. Building on existing brand elements, the studio refined the strategy, photography, and physical touchpoints to create a cohesive, sensory-driven identity. The project included innovative boarding pass designs and a wide range of branded materials that reflect Aero’s premium travel experience.