Visual Identity For Ambassaden Trening Gym

Bleed created a bold and modern visual identity for Ambassaden Trening, a gym located in Oslo’s former U.S. Embassy designed by Eero Saarinen. The design draws inspiration from the building’s triangular architecture, combining modernist discipline with kinetic energy through geometric forms, neon accents, and dynamic motion elements. The result is a cohesive yet independent identity that reflects both the gym’s vitality and its architectural heritage.