I still try to explain what a designer does to my family.
The holy grail is to remove any design decision from the client, and make tools and systems that are strong, flexible and smart.
Bleed developed a vibrant and flexible new identity for the University of Arts Linz, centred around a custom typeface named Linz Sans. The design reflects the institution’s creative and academic spirit through a diverse colour palette and a typographic system that supports both analogue and digital applications.
The Brand Identity interviews Bleed designer Halvor Nordrum about his career path, creative process, and life in Oslo. He discusses his journey from student to professional, his rewarding work on Historisk museum’s identity, and his interest in developing smarter design systems and tools. Nordrum also shares his favorite typefaces, colors, and thoughts on balancing work and life.