Auchan
Design work for Auchan, collected from the studios behind it.
- Design case
- 1
- Studio
- 1
- Latest work added
- Nov 2026
- Typography 1
Design cases by studio
Production Type (1)
- Custom Type Design for Auchan
- Production Type redesigned the Auchan wordmark for the first time in 30 years, commissioned through Tomate & Risson design agency with art direction by Pierre Vanier. The project involved creating a bespoke typeface to accompany a redrawn robin nestled in the uppercase A — made simpler, rounder, and sturdier than its predecessor. Characters were extended across multiple languages and scripts to serve Auchan's international operations.
