Custom Type Design for Auchan

First wordmark overhaul in three decades for one of the world's largest retailers

Production Type redesigned the Auchan wordmark for the first time in 30 years, commissioned through Tomate & Risson design agency with art direction by Pierre Vanier. The project involved creating a bespoke typeface to accompany a redrawn robin nestled in the uppercase A — made simpler, rounder, and sturdier than its predecessor. Characters were extended across multiple languages and scripts to serve Auchan's international operations.