Way Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Way projects in press coverage.
News & interviews
- Among Equals unveils powerful new identity for SIN, a South London run club reclaiming the night for women
Creative Boom · Dec 3, 2025
Among Equals has created a striking new identity for SIN, a South London women’s run club aiming to reclaim the night and challenge the culture of fear surrounding women’s safety. The brand uses dark, sacred-inspired visuals, gothic typography, and linocut-style artwork to transform the idea of 'sin' into a symbol of solidarity and empowerment. The project blends ritualistic aesthetics with practical community-building to support women running after dark.
Among EqualsSIN Run ClubRun Her Waybranding - Design, culture and controlled chaos: Michael Freimuth launches a new creative studio, Rudy
Creative Boom · Nov 25, 2025
Creative Boom reports that designer and former Franklyn co-founder Michael Freimuth has launched a new studio called Rudy. The Brooklyn-based practice emphasizes a smaller, more experimental and sustainable approach to branding and cultural work. Freimuth reflects on lessons from 15 years at Franklyn and how personal values and family life shape Rudy’s ethos.
- Why Billboards Are Essential for Modern Branding
It's Nice That · Oct 30, 2025
The article explores the resurgence of out-of-home (OOH) advertising, particularly billboards, as brands rediscover the power of simplicity and bold visual storytelling. Featuring insights from creative leaders at Uncommon, Adam&EveDDB, and others, it highlights how minimalist, editorial-style posters are redefining modern advertising. The piece positions this trend as both a nostalgic return to the golden age of advertising and a response to digital fatigue.
UncommonWieden+KennedyAdam&EveDDBHeinzDreamiesadvertising - "R&M Revolutionizes Brand Design with Single-Concept Focus"
The Brand Identity · Jul 7, 2025 · Interview
The Brand Identity interviews Brooklyn-based studio R&M, founded by Ryan Bugden and Michelle Ando, about their systematic approach to branding. The duo discusses how they build entire identity systems around a single concept, often expressed through custom typefaces and variable font technology. They reflect on projects for clients like Oncept, Getaway, and Kato Sake Works, emphasizing conceptual clarity, cultural sensitivity, and close client collaboration.
- Combo, Agency Behind Iconic Brands, Celebrates 10 Years
Creative Boom · Jun 24, 2025
Creative Boom profiles Combo, the New York-based design studio behind brands like Away, Saie Beauty, and The Nue Co., as it celebrates its 10th anniversary. Founded by Brennan McGrath and Kapono Chung, Combo has built a reputation for long-term creative partnerships and a philosophy that resists trend-chasing and rapid scaling. The article explores the studio’s evolution, ethos, and plans for international expansion.
ComboMotherSaie BeautyThe Nue Co.branding - "Top 25 Inspiring Creative Studios of 2025 Unveiled"
Creative Boom · Jun 16, 2025
Creative Boom’s 2025 roundup highlights 25 studios shaping the global design landscape. From Porto Rocha’s socially conscious branding to DixonBaxi’s strategic systems and Hey Studio’s joyful minimalism, the list celebrates studios that combine creativity with purpose. The article underscores a shift toward collaboration, diversity, and design leadership across continents.
- "M&S Cyberattack Survival Guide for Brands"
Creative Boom · May 19, 2025
Creative Boom’s article by Tom May examines the 2025 cyberattack on Marks & Spencer and its implications for brand management. Industry leaders from Lippincott, The Behaviours Agency, Coley Porter Bell, and Saffron Brand Consultants share insights on how transparency, consistent communication, and brand equity help companies survive digital crises. The piece outlines key lessons for legacy brands on resilience and trust-building in the face of cyber threats.
- "Luggage Ad Unleashes Cinematic Mastery, Revamps Travel Marketing"
Creative Boom · Apr 24, 2025
Creative Boom’s feature spotlights 'Travel Changed Me', a cinematic new campaign for luggage brand Away by Brooklyn agency American Haiku. Co-directed by FKA Twigs and Jordan Hemingway, the 35mm film explores travel as a transformative experience set in Bangkok. With lush cinematography by Lukasz Zal and production by Object & Animal, the campaign redefines travel advertising through emotional storytelling and artistic craft.
American HaikuObject & AnimalTA Prod Inc.Awayadvertising - Sho Shibuya Transforms NY Times Headlines into Daily Art Canvas
It's Nice That · Mar 10, 2025
The article profiles Brooklyn-based artist Sho Shibuya and his ongoing project painting over The New York Times front pages. What began as a lockdown ritual has evolved into a daily practice exploring emotion, news, and nature through minimalist compositions. The piece reflects on his process, influences, and the discipline of treating creativity as a daily habit.
PlaceholderAwayart - "Brand Ethos and Becolourful Create Identity for Charity Waythrough"
Creative Boom · Dec 17, 2024
Brand Ethos and Becolourful collaborated on the naming and visual identity for Waythrough, a new charity formed from the merger of Richmond Fellowship and Humankind. The identity focuses on inclusivity, recovery, and community, using a wide colour palette, hand-drawn elements, and photography to reflect the charity’s holistic approach. The project was well received by stakeholders and staff, marking a strong start for the new organisation.
Brand EthosBecolourfulWaythroughRichmond Fellowshipbranding