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Studio: Duncan

Client: WAY

Work: Motion Design

Industry: Entertainment

Motion Design For Way Stadium Takeover At State Farm Arena

A dynamic motion design collaboration with Hxuse and XO for The Weeknd’s WAY initiative at State Farm Arena in Atlanta. The project celebrated the launch of the Atlanta Hawks’ 2026 season while promoting youth empowerment and education through immersive visuals and cultural storytelling.

Tags: Cinematic, Collaborative, Dynamic, Energetic, Immersive, Youthful