Motion Design for Facebook’s Times Square Holiday Takeover

Duncan Brazzil created a Times Square holiday takeover for Facebook, built around a Facebook Groups community of New York holiday singers. The installation animates the line “find falalalalala la la laaaaaaa” in time with the carolers, with each sung syllable lighting up in Facebook blue. Typography and footage were choreographed together so that a single line could communicate the story from across the street. The motion system used a flexible “find ___” framework intended to extend to further phrases, communities, and cities in the wider Find campaign.