Now Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Now projects in press coverage.
News & interviews
- The best new typefaces for December 2025
Creative Boom · Dec 15, 2025
Creative Boom’s December 2025 roundup highlights seven new typefaces that balance opposing design forces such as ornament and precision, warmth and structure. The featured releases include GS Lomba, Snowee, Gando, Futurist, Culture, Aegis, and 00 Quatorze, each demonstrating innovation in variable font technology and expressive versatility. The article celebrates how contemporary type design merges emotional depth with technical refinement.
GS TypeChợ Chời Creative205TFSnowee Gelatotypography - Studio Albin Holmqvist builds Taipan’s identity on tape-drawn constraints
The Brand Identity · Dec 1, 2025
Studio Albin Holmqvist created a bold, constraint-driven identity for Taipan, a creative practice rooted in board-sports culture. The design uses a custom tape-drawn wordmark, contrasting typefaces, and a vivid red and green palette referencing the taipan snake. The result balances refinement and raw authenticity, reflecting the founders’ deep connection to skate and snowboard culture.
Studio Albin HolmqvistTaipanAston Martinbranding - "OHMY Celebrates 10 Years of Innovative Design and Growth"
The Brand Identity · Oct 30, 2025 · Interview
The Brand Identity interviews OHMY co-founders Joe Burke and Fraser Hobbs as their studio celebrates its 10th anniversary. They reflect on a decade of design and development work, emphasizing sustainable growth, direct collaboration, and the integration of design and technology. The conversation highlights key projects like Current, Sonder, and Winnow, and outlines their philosophy of small-scale, high-quality creative partnerships.
- The Different Folk Rebrands as Diverse, Female-Led Production Studio
Creative Boom · Oct 2, 2025
Creative Boom reports on The Different Folk’s relaunch as a female-led production company specializing in diverse illustration and animation. Executive Producer Subby Noleen explains the shift from an illustration rep agency to a full production studio, marked by a new identity featuring a three-headed mascot symbolizing plurality and creativity. The studio aims to champion authentic, culturally diverse work while maintaining independence and craft integrity.
The Different FolkNOW GalleryJohn Lewisbranding - Illustrator Tanakan Bangnoi Turns Everyday Joy Into Art
Creative Boom · Sep 16, 2025
Creative Boom profiles Thai illustrator Tanakan Bangnoi, known as 'Think like a mustache', exploring his journey from self-doubt to international recognition. The article traces his evolution from sharing humorous depictions of Thai life on Facebook to rebuilding his career after setbacks, now creating satirical yet uplifting illustrations from his home in Ohio. It highlights his philosophy of resilience, humor, and finding joy in everyday life.
major Thai music labelsrenowned singersillustration - Saint-Urbain Redefines Now Now Hotel as a Gateway for Solo Travelers
The Brand Identity · Jun 12, 2025
Saint-Urbain developed the brand identity for Now Now, a pod hotel in Lower Manhattan designed for solo travellers seeking exploration. The identity centers on ideas of transition, presence, and connection, expressed through a modular wordmark inspired by keyholes, warm gradients, and human-centered typography. The project includes a full suite of collateral from signage to digital templates and merchandise.
Saint-UrbainNow Nowbranding - Saint Urbain Crafts Soulful, Story-Driven Brand for Now Now Hotel
It's Nice That · May 28, 2025
Saint Urbain has developed a modular, typographically driven identity for New York’s new hotel Now Now. The brand balances human warmth with metropolitan structure, using the Ginestra typeface and gradient color schemes to evoke introspection and motion. The identity reflects the hotel’s ethos of presence and community for modern travelers.
- Shelby De Fazio's Designs Mix Chaos with Refinement
It's Nice That · Mar 18, 2025
The article profiles Melbourne-based graphic designer Shelby De Fazio, whose experimental and tactile approach to design merges analogue and digital methods. Her work, often for musicians and record labels, explores the balance between chaos and refinement through collage, found materials, and typographic experimentation.
Bad BangsSnowy Bandbranding|editorial|music|print - Pentagram Crafts Identity for Grow to Know Using Grenfell's Flora
It's Nice That · Mar 4, 2025
Pentagram, led by partner Marina Willer, has created a new identity for the non-profit Grow to Know, founded by Tayshan Hayden-Smith in the aftermath of the Grenfell Tower tragedy. The identity uses cyanotype prints made from local plants to symbolize growth, healing, and community regeneration. The project reflects both the organization’s grassroots ethos and Pentagram’s commitment to meaningful, tactile design.
- Embracing Green: Brands Infuse Freshness Into Identity Design
The Brand Identity · Nov 28, 2024
The article explores the growing use of green across branding projects, highlighting how studios from various industries are embracing the color beyond its traditional eco-friendly associations. Featuring work from studios like Ragged Edge, Fagerström, and Glasfurd & Walker, it showcases how green is being used to convey freshness, sustainability, and boldness in identity design.