Now Design Cases
Designers behind the work
Designers and creative leads credited on Now projects in press coverage.
Designers and creative leads credited on Now projects in press coverage.
The Brand Identity interviews OHMY co-founders Joe Burke and Fraser Hobbs as their studio celebrates its 10th anniversary. They reflect on a decade of design and development work, emphasizing sustainable growth, direct collaboration, and the integration of design and technology. The conversation highlights key projects like Current, Sonder, and Winnow, and outlines their philosophy of small-scale, high-quality creative partnerships.
Creative Boom reports on The Different Folk’s relaunch as a female-led production company specializing in diverse illustration and animation. Executive Producer Subby Noleen explains the shift from an illustration rep agency to a full production studio, marked by a new identity featuring a three-headed mascot symbolizing plurality and creativity. The studio aims to champion authentic, culturally diverse work while maintaining independence and craft integrity.
Creative Boom profiles Thai illustrator Tanakan Bangnoi, known as 'Think like a mustache', exploring his journey from self-doubt to international recognition. The article traces his evolution from sharing humorous depictions of Thai life on Facebook to rebuilding his career after setbacks, now creating satirical yet uplifting illustrations from his home in Ohio. It highlights his philosophy of resilience, humor, and finding joy in everyday life.
Saint-Urbain developed the brand identity for Now Now, a pod hotel in Lower Manhattan designed for solo travellers seeking exploration. The identity centers on ideas of transition, presence, and connection, expressed through a modular wordmark inspired by keyholes, warm gradients, and human-centered typography. The project includes a full suite of collateral from signage to digital templates and merchandise.
Saint Urbain has developed a modular, typographically driven identity for New York’s new hotel Now Now. The brand balances human warmth with metropolitan structure, using the Ginestra typeface and gradient color schemes to evoke introspection and motion. The identity reflects the hotel’s ethos of presence and community for modern travelers.
The article profiles Melbourne-based graphic designer Shelby De Fazio, whose experimental and tactile approach to design merges analogue and digital methods. Her work, often for musicians and record labels, explores the balance between chaos and refinement through collage, found materials, and typographic experimentation.
Pentagram, led by partner Marina Willer, has created a new identity for the non-profit Grow to Know, founded by Tayshan Hayden-Smith in the aftermath of the Grenfell Tower tragedy. The identity uses cyanotype prints made from local plants to symbolize growth, healing, and community regeneration. The project reflects both the organization’s grassroots ethos and Pentagram’s commitment to meaningful, tactile design.
The article explores the growing use of green across branding projects, highlighting how studios from various industries are embracing the color beyond its traditional eco-friendly associations. Featuring work from studios like Ragged Edge, Fagerström, and Glasfurd & Walker, it showcases how green is being used to convey freshness, sustainability, and boldness in identity design.
