Phoebe Glasfurd
Creative Director · Founder
Studios:Glasfurd & Walker
Quotes
“They asked us to name the location and create the brand world – essentially, to ‘do our thing.’”
“Her illustrations are beautifully detailed, feminine and refined, with the exact balance of texture and subtlety we were looking for.”
“Even the most understated gestures and details can become powerful symbols of a brand when they capture the imagination.”
“We always begin with a story and a point of view, and let everything flow from there.”
“Ornament is at the heart of Art Nouveau; its essence lies in the intricate interplay of typography, illustration, and frame-like compositions that create a sense of fluidity and elegance.”
“From a distance, it feels minimal, but up close, the craftsmanship is evident.”
“Mint is both calming and refreshing, a feeling that captures the essence of the brand and product perfectly.”
“The pairing balances a stillness and simplicity with movement and energy – a metaphor for creating a state of ease on a busy day.”
“The photography and motion content for the brand are centred around the key principle of creating 'a sense of ease.’”
“We love that you can use design to transport people to another place.”