In their own words
They asked us to name the location and create the brand world – essentially, to ‘do our thing.’
Her illustrations are beautifully detailed, feminine and refined, with the exact balance of texture and subtlety we were looking for.
Even the most understated gestures and details can become powerful symbols of a brand when they capture the imagination.
We always begin with a story and a point of view, and let everything flow from there.
Ornament is at the heart of Art Nouveau; its essence lies in the intricate interplay of typography, illustration, and frame-like compositions that create a sense of fluidity and elegance.
From a distance, it feels minimal, but up close, the craftsmanship is evident.
Mint is both calming and refreshing, a feeling that captures the essence of the brand and product perfectly.
The pairing balances a stillness and simplicity with movement and energy – a metaphor for creating a state of ease on a busy day.
The photography and motion content for the brand are centred around the key principle of creating 'a sense of ease.’
We love that you can use design to transport people to another place.
Articles & interviews4
- Glasfurd & Walker Fuse Myth into Selene Branding
Glasfurd & Walker created the brand identity for Selene, an Aegean-inspired bistro in Vancouver, drawing on Greek mythology and the moon goddess as conceptual anchors. The studio developed a tactile, atmospheric brand world featuring a seven-foot moon sculpture, custom illustrations, and refined materials. The result blends myth, material, and mood into a cohesive hospitality experience that avoids Greek visual clichés.
- Glasfurd & Walker Design Belle Époque-Inspired Bellamie Packaging
Glasfurd & Walker designed the brand identity and packaging for Bellamie, a revived French cherry liqueur inspired by the Belle Époque and Art Nouveau movements. The design combines historical references, custom typography, and perfume-inspired detailing to evoke timeless French luxury. Founder Marie Voirin and Creative Director Phoebe Glasfurd emphasize craftsmanship, elegance, and approachability throughout the project.
- How to design a CBD brand for the Canadian market: Glasfurd & Walker detail their work for Nowadays