Glasfurd & Walker

The Brand Identity · Nov 21, 2024

The article by The Brand Identity, written by Poppy Thaxter, explores the expressive potential of the color orange in branding and identity design. It highlights seven projects from studios around the world that use orange to convey warmth, energy, and emotional resonance across diverse industries.

The Brand Identity · Nov 21, 2024

The Brand Identity’s article by Poppy Thaxter spotlights seven branding projects that creatively use the color orange across diverse industries. Featuring studios like Caserne, B&B Studio, and Glasfurd & Walker, the piece explores how orange conveys warmth, energy, and emotional depth in identity design. It highlights the hue’s versatility, from subtle accents to dominant brand palettes.

The Brand Identity · Jun 27, 2023

The article showcases Glasfurd & Walker’s rebrand for Pure Sunfarms’ CBD line, Nowadays, designed to stand out in Canada’s regulated cannabis market. The identity focuses on a feeling of ease and presence, using a mint color palette, minimalist design, and custom typography to convey calmness and energy. Photography and motion elements extend this sense of tranquility into real-world moments.

The Brand Identity · May 7, 2019

Glasfurd & Walker created the brand identity for Tora, a Japanese sushi restaurant in Toronto that blends traditional Japanese aesthetics with modern technology. The project includes a custom typeface inspired by calligraphy and graphics referencing designer Koichi Sato and underwater themes.

The Brand Identity · Feb 25, 2018 · Interview

The Brand Identity interviews Phoebe Glasfurd of Vancouver-based studio Glasfurd & Walker about their evolution, design philosophy, and approach to hospitality branding. The discussion covers projects like No. 1 Gaoler’s Mews, Di Beppe, and Boa Bei, emphasizing their immersive process, attention to detail, and love of typography. Glasfurd also reflects on the studio’s small team structure and ongoing fascination with Japanese design and custom type development.

BP&O · Feb 8, 2018

BP&O features Glasfurd & Walker’s graphic identity for Di Beppe, a Vancouver-based Italian café and restaurant. The design draws inspiration from Italian cinema and motorsport culture, using the Belwe typeface and a limited color palette to create a confident, energetic identity that bridges old-world charm and modern execution.