Creative Director · Founder
The main thing that motivates me is hearing the good things we’re all doing at this time of crisis.
I think it is important to work with clients who you truly believe in, which is definitely the case with Bethnals.
This interview with OMSE’s Design Lead Ed Hatfield explores his approach to storytelling in branding, his creative process, and how outdoor adventure fuels his design thinking. Hatfield reflects on his career path, his rewarding work on the Hackney Church rebrand, and the importance of balance between creativity and wellbeing.
This interview from The Brand Identity’s 'Working From Home' series features London-based studio POST. Founder Ric Bell and designers Charlie Morgan and Harry Bennett discuss their routines, motivation, and adaptation to remote work during the COVID-19 lockdown. The conversation highlights how the team maintained structure, communication, and morale while working from home.
The Brand Identity interviews Ric Bell, Creative Director of London-based studio POST, about their long-term collaboration with unisex denim brand Bethnals. The discussion covers the origins of the brand name, the East London-inspired identity, and the studio’s involvement across branding, campaigns, and store design. POST emphasizes local collaboration, simplicity, and authenticity in building Bethnals’ visual and physical presence.