Ric Bell
Creative Director, Founder
Studios in coverage:POST
In their own words
The primary brand colour was a real gift, one of the directors owns a carbon fibre wing of a Formula 1 car and on it are two bright colours: a neon orange and an ultramarine blue.
Through discussions with the architects about their design sensibilities, it became obvious that the logo was always going to be a modernist grotesk.
Truth be told, the type specimen booklet from CoType really sold it to the client too, which stayed on their display shelf for a few weeks at the start of the project.
The main thing that motivates me is hearing the good things we’re all doing at this time of crisis.
I think it is important to work with clients who you truly believe in, which is definitely the case with Bethnals.
Articles & interviews4
- The Designers: OMSE’s Ed Hatfield on storytelling and feeding his creativity with adventure
This interview with OMSE’s Design Lead Ed Hatfield explores his approach to storytelling in branding, his creative process, and how outdoor adventure fuels his design thinking. Hatfield reflects on his career path, his rewarding work on the Hackney Church rebrand, and the importance of balance between creativity and wellbeing.
- POST creates ultramarine identity for Cuozzo Fleming inspired by F1 wing
London design studio POST created a new visual identity for renamed architecture practice Cuozzo Fleming, formerly known as JAA. The identity uses Aeonik Pro and ultramarine blue inspired by a Formula 1 carbon-fibre wing, extending across printed collateral, a client-facing newspaper, and an image-led portfolio website.
- WORKING FROM HOME with London-based studio POST