In their own words
It’s super rewarding to work on projects that have a positive impact.
Looking outside of the design sphere can spark new and unexpected ideas.
Typography plays a big part in the identity so we really wanted to communicate the idea of mixing cultures together through type.
The product needed to stand out but also retain a high-end and premium aesthetic.
We felt the use of holographic foil helped strike the right balance, delivering the vibrance of the identity in an elegant way.
Articles & interviews
- The Designers: OMSE’s Ed Hatfield on storytelling and feeding his creativity with adventure
This interview with OMSE’s Design Lead Ed Hatfield explores his approach to storytelling in branding, his creative process, and how outdoor adventure fuels his design thinking. Hatfield reflects on his career path, his rewarding work on the Hackney Church rebrand, and the importance of balance between creativity and wellbeing.
- OMSE’s identity for Indo-Japanese spirit DOJA is a joyful mixture of ingredients and cultures
London-based studio OMSE created a vibrant, culturally blended identity for Indo-Japanese gin brand DOJA. The design merges Japanese, English, and Devanagari typography with playful illustrations and holographic foil packaging to express the brand’s fusion of traditions. The result balances premium elegance with expressive, maximalist energy.