Albin Holmqvist
Designer
In their own words
The basic construction of the wordmark consists of rectangles with the same width, like it was drawn using tape. No optical adjustments were made, a cardinal sin some would say.
The constraints and imperfections caused by methods and tools are very interesting to me, if everything is sanded down and perfected it loses its intangible originality in my opinion.
Since the typographic system is refined, structured and pretty pared down it gave us the leeway to be more aggressive and expressive in other aspects; colour choices being one of these instances.
This is not a Pentagram-style brand that needs guardrails because the brand will be used by 500 people in a huge organisation.
I really wanted the wordmark to feel clunky and not overly designed, like the workers who paint street signage on asphalt.
We wanted to give the client the possibility to speak with a variety of different voices.
Creating contrast between the brand elements is something I always strive for.
Suisse Int’l felt like a more contemporary version that could still work in that setting.
Articles & interviews
- Studio Albin Holmqvist builds Taipan’s identity on tape-drawn constraints
Studio Albin Holmqvist created a bold, constraint-driven identity for Taipan, a creative practice rooted in board-sports culture. The design uses a custom tape-drawn wordmark, contrasting typefaces, and a vivid red and green palette referencing the taipan snake. The result balances refinement and raw authenticity, reflecting the founders’ deep connection to skate and snowboard culture.
- Sound, movement, and energy: exploring 8 expressive projects and identities in the music industry
The Brand Identity’s article by Poppy Thaxter highlights eight dynamic branding and identity projects within the music industry. Featuring studios such as Josephmark, Explorers Club, and Only, the roundup explores how design captures sound, movement, and energy across diverse music-related brands. It showcases a range of aesthetics, from bold and colourful to vintage and playful expressions.
- Studio Albin Holmqvist’s identity for PINE recontextualises its cinematic and artistic influences
Studio Albin Holmqvist developed a new visual identity for Stockholm-based production company PINE, drawing on cinematic and artistic influences. The identity features a bold bespoke wordmark inspired by the film La Haine, paired with Portrait Display and Suisse Int’l typefaces and a vibrant Scandinavian color palette. The result balances expressive typography with a contemporary, confident tone that reflects PINE’s creative spirit.