Liam Ooi
Designer
In their own words
We wanted to have fun. While there is definitely some sentimentality to folding 1,000 paper cranes, ultimately our goal is to provoke a smile from people.
We want Dispatch to be a celebration of the tactile; things made by hand.
We wanted a typeface that could channel the energy and youthfulness behind the name.
The Bold Condensed style is a perfect match for Lylo’s punchy, rhythmic brand language.
The strength of Agipo means it can do a lot of the heavy lifting and makes it easy for the LyLo team to use day-to-day.
I’d also been wanting to use Agipo for a while, so it was great to finally find the right project for it!
For a while, I even told people I wanted to be a graphic designer.
I think the real success was how it gave our industry such a strong sense of community.
Don’t go burning the candle at both ends.
Articles & interviews4
- Crane Brothers Releases Origami-Inspired Dispatch Edition Designed by Liam Ooi
Crane Brothers marked its 25th anniversary with a special print edition of its digital Dispatch, designed by Liam Ooi. The broadsheet can be folded into a paper crane, symbolizing longevity and craftsmanship, and reflects the brand’s playful yet refined spirit. The design uses Crane Brothers’ signature colors and minimalist aesthetic, printed on uncoated paper with a limited run of 1,000 copies.
- Designworks Creates Simple, Soulful Brand for Pod Hostel LyLo
Auckland-based Designworks created a simple, personality-led brand identity for LyLo, a pod-style hostel seeking to challenge misconceptions around hostel accommodation. The identity uses Radim Pesko’s Agipo typeface, a colourful visual system, and bespoke icons and numerals for a tactile, practical wayfinding system across LyLo’s physical spaces.
- The Designers: Studio South’s Liam Ooi on demanding deadlines, dream clients and avoiding burnout