Mind Design Cases
Designers behind the work
Designers and creative leads credited on Mind projects in press coverage.
Designers and creative leads credited on Mind projects in press coverage.
Mother Design has created a new brand refresh for Mindful Chef, expanding on Ragged Edge’s earlier rebrand with a more expressive, editorial and craft-led identity. The project spans typography, photography, motion and tone of voice, aiming to highlight care, quality and the joy of cooking. The refreshed identity rolls out across packaging, digital channels and print, positioning Mindful Chef as a premium yet approachable food brand.
Creative Boom’s article by Tom May explores Google's 'Imagine If' campaign on the New York subway, created by SuperHeroes for OUTFRONT Media and Google DeepMind. The project invited commuters to submit prompts that were turned into AI-generated artworks by five local artists, exploring a pragmatic middle ground between AI scepticism and adoption. The piece reflects on how creatives can engage with AI tools without losing artistic integrity.
Mindbody, ClassPass, and Booker have united under a new parent brand called Playlist, designed to create a more human-centred and connected wellness experience. Led by CEO Fritz Lanman, Playlist aims to use technology to enhance real-world engagement rather than replace it, offering a flexible platform that personalises wellness experiences. The rebrand signals a strategic evolution toward a more integrated, experience-driven wellness economy.
Pentagram, led by Eddie Opara, created a dynamic and fluid brand identity for cybersecurity startup MIND. The design visualises 'fluid intelligence' through motion and parametric forms, breaking away from conventional cybersecurity aesthetics. The project combines strategic color choices, minimalist typography, and motion design to express MIND's real-time data protection capabilities.
GOOD Agency partnered with Leerdammer and mental health charity YoungMinds to launch 'Talk It Out', a humour-driven campaign aimed at reducing stigma around youth mental health. The initiative combines playful design, bold visuals, and school outreach to engage young audiences. The project reflects GOOD’s ongoing commitment to purpose-driven branding and social impact.
The article highlights Google DeepMind’s ongoing Visualising AI project, which commissions digital artists to create imaginative interpretations of artificial intelligence. Featuring studios like Dada Projects and artists such as Jesper Lindborg and Winston Duke, the initiative aims to make AI more accessible and relatable through creative visual storytelling. The works explore themes of sustainability, nature, and technology using advanced 3D and data-driven techniques.
SEESAW features Gemini, Google DeepMind’s latest AI model, highlighting its website design and the model’s achievement as the first to outperform human experts. The listing notes the use of Google’s proprietary typefaces and categorizes the project under AI and Google-related work.
BP&O’s feature by Emily Gosling reviews Ragged Edge’s global rebrand for mental health platform Unmind. The new identity replaces corporate tropes with a lifestyle-led aesthetic, using bold yellow, softened typography, and campaign-style messaging to make mental health feel approachable and credible. While the tone of voice and photography draw some criticism, the overall rebrand is praised for its clarity, warmth, and relevance.
