Mpa Design Cases
Designers behind the work
Designers and creative leads credited on Mpa projects in press coverage.
Designers and creative leads credited on Mpa projects in press coverage.
Creative Boom reports on Schweppes’ major global rebrand led by JKR, Studio.One, and Mischief. The redesign revives the brand’s heritage with archival typography, saffron yellow, and the return of mascot Clive the Leopard. The new platform, 'With Time Comes Taste,' positions Schweppes as a premium, timeless beverage brand for modern audiences.
Boston Beer Company has relaunched its Lytt brand, shifting from organic hard teas to a flavored malt beverage line. The refresh includes a new logo and packaging that replaces aluminum cans with lightbulb-shaped plastic bottles, evoking a playful, novelty-driven aesthetic. The article briefly notes the sustainability trade-offs between aluminum, glass, and plastic packaging.
Creative Boom’s profile of lettering artist Rob Draper traces his journey from redundancy and personal hardship to international recognition. Through self-initiated projects like Coffee Time, Draper turned drawing on disposable coffee cups into a career-defining practice that led to commissions from Nike, the Golden Globes, and NASA. His later collage and installation work, including a large-scale project for Fenwick, reflects his philosophy of embracing imperfection and starting small.
UnderConsideration’s Brand New briefly notes a new logo and packaging update for Genesee Brewing Company, designed by Sister Mary. The project modernizes the brewery’s visual identity while maintaining its recognizable heritage elements.
Creative Boom’s interview with Alex Center explores his message at D&AD Festival 2026 about why the creative industry must champion itself. Reflecting on his journey from Coca-Cola design director to founder of Brooklyn studio Center, he argues for creativity’s enduring value amid AI and automation. Center emphasizes originality, optimism, and the strategic role of designers in shaping new brands.
The article announces the winners of the 2025 DIELINE Awards, one of the world’s largest packaging design competitions. Rollr by Mother Design won Best of Show for its sustainable refillable deodorant packaging, while Wedge and Nice People shared Studio of the Year honors. The piece highlights trends like sustainability, inclusivity, and innovative material use across global packaging design.
PRINT Magazine interviews Los Angeles-based designer and cultural critic Andrei James Dominiq, known online as James Junk. The piece explores how his design practice emerged during the COVID lockdown, blending writing, social commentary, and bold visual design. Dominiq discusses his purpose-driven approach, emphasizing social impact, authenticity, and cultural participation through design.
Organically Grown Company (OGC) has introduced new plastic-free mesh bags made from beechwood for packaging produce such as citrus, avocados, onions, and Brussels sprouts. The bags are biodegradable and feature recyclable paper tags, aligning with OGC’s commitment to sustainability and reducing plastic waste in organic food packaging.
