Mpa Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Mpa projects in press coverage.
News & interviews
- How the best whisky label of the year was designed on foot
Creative Boom · Mar 23, 2026
Creative Boom’s article by Tom May explores how Thirst designed the award-winning East London Whisky label for East London Liquor Company by walking the streets of East London instead of relying on digital moodboards. The project emphasizes authenticity, tactile craft, and a sense of place, using layered print techniques and a bold palette to redefine what 'premium' means in whisky packaging. The piece highlights the value of analogue research and observation in an increasingly AI-driven design landscape.
ThirstEast London Liquor Companypackaging - The paper that holds its colour: how Coloursource became a designer staple
Creative Boom · Mar 19, 2026
Creative Boom reports on the global launch of Coloursource, the dyed-through uncoated paper range by James Cropper, now distributed worldwide by Winter & Company. The campaign features hand-made paper sculptures by photographer Susan Castillo and screen-printed posters by Dan Mather, highlighting the tactile and visual qualities of the material. The collaboration marks a new chapter for the long-standing partnership between the two paper specialists.
Winter & CompanyJames CropperWinter & CompanyJames Cropperbranding - Wunder Werkz brands Close Company, Death & Co’s neighbourhood bar
The Brand Identity · Mar 2, 2026
The Brand Identity features Denver-based studio Wunder Werkz’s branding for Close Company, a new neighbourhood bar concept from Death & Co. The identity draws from pre-digital vernacular design, featuring a custom Wingding-style iconographic typeface and a flexible system that balances warmth, familiarity and precision. The project extends across multiple cities, uniting tactile design with a contemporary hospitality experience.
Wunder WerkzClose CompanyDeath & Cobranding - Design, culture and controlled chaos: Michael Freimuth launches a new creative studio, Rudy
Creative Boom · Nov 25, 2025
Creative Boom reports that designer and former Franklyn co-founder Michael Freimuth has launched a new studio called Rudy. The Brooklyn-based practice emphasizes a smaller, more experimental and sustainable approach to branding and cultural work. Freimuth reflects on lessons from 15 years at Franklyn and how personal values and family life shape Rudy’s ethos.
- Colossus, Wellness Pet Unveil Vibrant New Brand Campaign
Creative Boom · Oct 22, 2025
Creative Boom reports on Colossus’ joyful rebrand and campaign for Wellness Pet Company, titled 'Feed Well. Be Well.' The new identity and creative direction celebrate the emotional bond between pets and their owners, using vibrant colors, playful photography, and warm typography to reposition the century-old brand for a new generation of pet parents.
ColossusWellness Pet Companybranding - "8 Must-Know Chinese Illustrators Blending Tradition and Innovation"
Creative Boom · Oct 14, 2025
Creative Boom’s feature 'East Meets Everywhere' spotlights eight Chinese illustrators represented by Caper Illustration, a London–Shanghai agency bridging Eastern and Western visual cultures. The article highlights how these artists blend traditional Chinese art forms with modern digital techniques, working with major global brands. It celebrates the diversity, innovation, and global reach of contemporary Chinese illustration.
- Arthur Humeau Transforms Brand Appart into Key Creative Partner
The Brand Identity · Oct 6, 2025 · Interview
The Brand Identity interviews Arthur Humeau, founder of Paris-based studio Brand Appart, about the agency’s evolution from a freelance product design practice into a fully integrated creative partner for tech companies. Humeau discusses the studio’s rebrand, growth into enterprise-level projects across Europe and the Middle East, and its philosophy of combining branding and product design to deliver cohesive, scalable identities. The conversation highlights Brand Appart’s structural maturity, collaborative approach, and commitment to sustainable creativity through a 4.5-day work week.
Brand AppartClientFirst groupEuropean tech companiesMiddle Eastern tech companiesbranding - Mouthwash Studio Talks Design Philosophy at POV Budapest
The Brand Identity · Aug 27, 2025 · Interview
The Brand Identity interviews Alex Tan, Co-founder and Creative Strategy Director of Mouthwash Studio, ahead of their talk at POV Budapest 2025. Tan discusses the studio’s evolution from a creative experiment to a globally recognized design practice, emphasizing their philosophy of 'sensemaking' and operating as a 'product' rather than a service. The conversation explores their holistic approach, research culture, and the experiential project Café Tondo.
- Brand Mascots Make Comeback in Digital Age
Creative Boom · Aug 19, 2025
Creative Boom’s article explores the resurgence of brand mascots in modern marketing, featuring insights from Ami Werner, Head of Strategy at Bulletproof. It highlights Bulletproof’s refresh of the Brawny Man and Snuggle Bear, explaining how mascots are evolving for digital and AI-driven contexts while maintaining nostalgic appeal. The piece argues that mascots remain powerful brand assets capable of driving engagement and cultural relevance.
BulletproofBrawnySnugglebranding - 20 AI Tools for Creatives That Secure Jobs
Creative Boom · Jul 28, 2025
Creative Boom’s article by Tom May highlights 20 free AI tools that can help creatives streamline their workflows without replacing their jobs. The roundup covers image editing, design automation, content creation, and video tools, emphasizing how AI can enhance productivity across creative disciplines. The tone is optimistic, encouraging designers to embrace AI as a supportive technology rather than a threat.
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