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Creative Boom · Dec 4, 2025

The article explores whether illustration is 'dead' in the age of AI, featuring insights from illustrators and art directors who share both optimism and concern. While some creatives report declining budgets and fewer commissions, others highlight renewed appreciation for human-made, conceptual, and storytelling-driven work. The consensus is that illustration is evolving, not dying, as artists adapt to AI and shifting client expectations.

Creative Boom · May 14, 2025

Creative Boom profiles Vietnamese illustrator Hoang Giang, whose picture book 'Flower Block' has earned multiple awards and critical acclaim. The article explores her journey from economics student to celebrated children's illustrator, her adaptive artistic approach, and her ongoing projects with UK publishers. It highlights her personal comic series and her reflections on storytelling and community.

The Brand Identity · Dec 10, 2024

Italian studio illo has evolved Storytel’s visual identity with a new abstract illustration and motion system. The project introduces expressive black shapes on colourful backgrounds inspired by campfire imagery and soundwaves, expanding the audiobook platform’s visual storytelling. The work combines analogue paper-cutting techniques with digital motion design to create a versatile, symbolic identity system.

The Brand Identity · Dec 4, 2024

The Brand Identity’s 'The Edit' highlights five recent design projects, including Oddity’s calligraphic identity for Dubai’s LURE, Order’s earthy exhibition design for American Landscapes, Sonia Castillo Studio’s minimalist branding for Binôme Atelier, Super Studio’s artisanal identity for Rose Village Bakery, and Estúdio Gole’s lifestyle campaign for B.O.B. Each project showcases distinctive approaches to typography, materiality, and storytelling across industries from real estate to personal care.

Creative Boom · Dec 3, 2024

Creative Boom’s feature by Garrick Webster explores what illustration agencies are prioritizing for 2025. Insights from Pocko, IllustrationX, Illozoo, Brilliant Artists, Handsome Frank, and Norte reveal a focus on consistency, diversity, handmade authenticity, real-world applications, and animation skills. The article highlights how agencies are adapting to AI, global markets, and shifting client expectations.

The Brand Identity · Jul 20, 2022

The Brand Identity’s 'The Edit' feature showcases five global design projects, including Studio Chong’s identity for Blue Bird Mutual, Kurppa Hosk’s work for Källa, Nihilo’s branding for Decibel, Rodrigo Sens’ identity for Victor Hugo Mattos, and Sonia Castillo Studio’s system for Woodyman. Each project demonstrates distinct typographic and material approaches across finance, healthcare, art, and homeware industries.

The Brand Identity · Jul 3, 2020 · Interview

The Brand Identity interviews Los Angeles-based designer Brian Roettinger about his creative process, his philosophy of letting content lead design, and his experimental approach to materials and printing. Roettinger discusses his work on art books and album covers, his daily routine, and his belief in the enduring value of physical media.