Founded in 2012 by Ilenia Notarangelo and Luca Gonnelli, illo is a Turin-based design studio renowned for its bold, colorful approach to motion design, illustration, and art direction. With a diverse international team of 15 creatives, illo blends Italian design heritage with contemporary storytelling to craft visually striking, concept-driven work. Their portfolio spans global clients including Google, Apple, Samsung, Airbnb, Meta, and Bloomberg. Through their tech-driven division, Algo, they explore data visualization and automation in design. Illo’s work has been featured at leading conferences such as OFFF, Pictoplasma, and Forward Festival.
Works with Vestebro, GT Super, PP Mori, Euclid Circular B, GT Sectra Display, Storytel Euclid, Euclid, Wandeln
Their own site is set in Circular
Technologies detected on illo's website.
Italian studio illo has evolved Storytel’s visual identity with a new abstract illustration and motion system. The project introduces expressive black shapes on colourful backgrounds inspired by campfire imagery and soundwaves, expanding the audiobook platform’s visual storytelling. The work combines analogue paper-cutting techniques with digital motion design to create a versatile, symbolic identity system.