illo
Founded in 2012 by Ilenia Notarangelo and Luca Gonnelli, illo is a Turin-based design studio renowned for its bold, colorful approach to motion design, illustration, and art direction. With a diverse international team of 15 creatives, illo blends Italian design heritage with contemporary storytelling to craft visually striking, concept-driven work. Their portfolio spans global clients including Google, Apple, Samsung, Airbnb, Meta, and Bloomberg. Through their tech-driven division, Algo, they explore data visualization and automation in design. Illo’s work has been featured at leading conferences such as OFFF, Pictoplasma, and Forward Festival.
https://illo.tv/
Rome, Italy
131 Cases
Known for:brand identitymotion designexperimental aestheticsai artdiversitypocko
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News & interviews
- Algo’s Typeflow makes procedural type animation free and browser-based
The Brand Identity · Jan 20, 2026
The Brand Identity features Algo’s launch of Typeflow, a free browser-based app for procedural typographic animation built using Cavalry’s new Web Player. The project demonstrates the potential of professional motion design tools in a web environment and showcases collaborations with several motion artists. It highlights the growing influence of Cavalry’s data-driven, node-based workflow and its emerging aesthetic in digital motion design.
- Six surprising illustration trends for 2026
Creative Boom · Dec 18, 2025
Creative Boom’s 2025 year-end feature by Garrick Webster explores six emerging illustration trends for 2026, based on insights from artists and agents worldwide. The article highlights a renewed focus on handcrafted techniques, authentic storytelling, stylised realism, and experimental aesthetics that merge traditional craft with new technologies like AI and VR. Agencies such as CIA, IllustrationX, Illozoo, and Pocko share how illustrators are adapting to a changing creative landscape.
Colagene, Creative ClinicCentral Illustration Agency (CIA)IllustrationXBurberryGail's Bakeriesillustration
- Is illustration dead? Creatives weigh in on AI and the future of commercial art
Creative Boom · Dec 4, 2025
The article explores whether illustration is 'dead' in the age of AI, featuring insights from illustrators and art directors who share both optimism and concern. While some creatives report declining budgets and fewer commissions, others highlight renewed appreciation for human-made, conceptual, and storytelling-driven work. The consensus is that illustration is evolving, not dying, as artists adapt to AI and shifting client expectations.
- Hoang Giang: Rising Star in Children's Book Illustration
Creative Boom · May 14, 2025
Creative Boom profiles Vietnamese illustrator Hoang Giang, whose picture book 'Flower Block' has earned multiple awards and critical acclaim. The article explores her journey from economics student to celebrated children's illustrator, her adaptive artistic approach, and her ongoing projects with UK publishers. It highlights her personal comic series and her reflections on storytelling and community.
- Illo's Abstract Designs Elevate Storytel's Visual Identity
The Brand Identity · Dec 10, 2024
Italian studio illo has evolved Storytel’s visual identity with a new abstract illustration and motion system. The project introduces expressive black shapes on colourful backgrounds inspired by campfire imagery and soundwaves, expanding the audiobook platform’s visual storytelling. The work combines analogue paper-cutting techniques with digital motion design to create a versatile, symbolic identity system.
- "Oddity Creates Dynamic, Calligraphic Branding for LURE"
The Brand Identity · Dec 4, 2024
The Brand Identity’s 'The Edit' highlights five recent design projects, including Oddity’s calligraphic identity for Dubai’s LURE, Order’s earthy exhibition design for American Landscapes, Sonia Castillo Studio’s minimalist branding for Binôme Atelier, Super Studio’s artisanal identity for Rose Village Bakery, and Estúdio Gole’s lifestyle campaign for B.O.B. Each project showcases distinctive approaches to typography, materiality, and storytelling across industries from real estate to personal care.
- "What Illustration Agencies Want in 2025: Top 8 Trends"
Creative Boom · Dec 3, 2024
Creative Boom’s feature by Garrick Webster explores what illustration agencies are prioritizing for 2025. Insights from Pocko, IllustrationX, Illozoo, Brilliant Artists, Handsome Frank, and Norte reveal a focus on consistency, diversity, handmade authenticity, real-world applications, and animation skills. The article highlights how agencies are adapting to AI, global markets, and shifting client expectations.
PockoIllustrationXIllozooillustration
- The Edit: five projects including Studio Chong’s progressive identity system for Blue Bird Mutual
The Brand Identity · Jul 20, 2022
The Brand Identity’s 'The Edit' feature showcases five global design projects, including Studio Chong’s identity for Blue Bird Mutual, Kurppa Hosk’s work for Källa, Nihilo’s branding for Decibel, Rodrigo Sens’ identity for Victor Hugo Mattos, and Sonia Castillo Studio’s system for Woodyman. Each project demonstrates distinct typographic and material approaches across finance, healthcare, art, and homeware industries.
- Brian Roettinger on his design process, tendency to break rules and the advantage of books
The Brand Identity · Jul 3, 2020 · Interview
The Brand Identity interviews Los Angeles-based designer Brian Roettinger about his creative process, his philosophy of letting content lead design, and his experimental approach to materials and printing. Roettinger discusses his work on art books and album covers, his daily routine, and his belief in the enduring value of physical media.
Willo Perron & AssociatesBrian Roettinger StudioAaron CurryHenry Tayloreditorial
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