Hype Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Hype projects in press coverage.
News & interviews
- Hybrid distils 25 years of curiosity, craft and cultural obsession into debut book
Creative Boom · Dec 16, 2025
Creative Boom profiles Hybrid Design’s debut book, 'Hybrid: Curiosity in All Things', published by Victionary. The 650-page volume reflects on the San Francisco studio’s 25-year journey, exploring its collector’s mindset, culture-led design philosophy, and notable projects for brands like Nike and Sonos. Founder Dora Drimalas discusses how curiosity and craft underpin the studio’s approach across branding, packaging, and editorial work.
- "Top 50 Fonts Designers Will Love in 2026"
Creative Boom · Sep 18, 2025
Creative Boom’s article by Tom May surveys the design community to identify 50 typefaces expected to trend in 2026. The roundup highlights a mix of contemporary and classic fonts from leading foundries such as Grilli Type, Klim, ABC Dinamo, and Pangram Pangram. It reflects a broader trend toward revisiting familiar grotesques and serifs with modern refinements for digital and branding applications.
Studio RosesStudio Katie KerrJoan CreativeRevolutEurosporteditorial - The Designers: Jean-Marc Nyot Nyot on taming early career hurdles and finding his footing at Ferrari
The Brand Identity · Jun 9, 2024 · Interview
The Brand Identity’s interview with designer Jean-Marc Nyot Nyot explores his early career challenges, his journey through internships at European studios, and his current role at Ferrari. He discusses the realities of breaking into the design industry, the collaborative environment at Ferrari, and his experiences on projects like the ‘Ear Wax’ exhibition and deadHYPE magazine. The conversation highlights perseverance, networking, and adaptability as key themes in his career development.
FerrariPLUS TRENTE TROISStudio YukikoFerrarideadHYPEbranding - Hypercard: The first employer-powered consumer credit card
SEESAW · Nov 7, 2023
SEESAW features the website design for Hypercard, a fintech startup offering the first consumer credit card powered by employers. The listing highlights the project’s use of MD Primer and PP Eiko typefaces and categorizes it under credit cards and finance.
SEESAWHypercarddigital - “Resilience, curiosity, and power of action.” Phillip Kim on his visual style and designer mindset
The Brand Identity · May 23, 2023 · Interview
The Brand Identity interviews Korean graphic designer Phillip Kim about his creative philosophy, process, and international experience across Seoul, New York, and LA. Kim discusses his experimental yet structured approach to branding, particularly highlighting his Nike Korea rebranding project as a symbol of cultural optimism. The conversation explores his views on design rules, personal growth, and the evolving design landscape in Korea and the US.
- Number 04
The Brand Identity · Apr 29, 2017 · Interview
The Brand Identity interviews Utah-based studio Number 04, founded by Chris Mann, Davis Ngarupe, and JP Haynie, about their collaborative work with Actual Source and their editorial design for Hypebeast Magazine. JP Haynie discusses their flexible, expressive approach to design and the conceptual thinking behind Actual Source’s flipped identity. The conversation also touches on their inspirations, favorite projects, and upcoming plans for 2017.
- PRINT Magazine’s Book Club
PRINT Magazine’s Book Club announces an upcoming session featuring Dora Drimalas of Hybrid Design discussing her new book 'Hybrid: Curiosity in All Things.' The book explores how curiosity and diverse interests fuel creative practice, showcasing two decades of Hybrid’s work for major clients like Nike, Pinterest, and The North Face. Hosted by Debbie Millman and Steven Heller, the event continues PRINT’s series of design-focused author conversations.