Bruch is a design and branding studio in Graz, Austria, shaping visual worlds for brands, products, and institutions. The name hints at Aufbruch—a push to set off and try new routes—and that restless curiosity runs through their work. From orchestral stages with Camerata Salzburg to the alpine calm of Blü Hotel, from the pages of 47 Grad Magazin to everyday favorites like Die Eisperle, Dolomitenbad, Adler, and Engel, Bruch builds identities that feel grounded and alive. They like to work on equal footing, sitting close to founders, marketers, and cultural teams to find what a story needs and then give it form—across logos, editorial systems, packaging, signage, and digital touchpoints. The studio moves easily between culture and hospitality, retail and public space, carrying a consistent attention to detail and a knack for simple,
Technologies detected on Bruch's website.
Studio Bruch created a new identity for Austrian carpentry company Hea, centered around a bespoke lumber-inspired typeface and a warm, natural color palette. The design reflects the brand’s craftsmanship and heritage through tactile materials, contemporary photography, and thoughtful typography. Hungarumlaut’s Menoe Grotesque complements the custom typeface, reinforcing the handcrafted aesthetic.
The Brand Identity interviews Studio Bruch, a small independent design studio from Graz, Austria, co-founded by Kurt Glänzer and Josef Heigl. They discuss the challenges of running a two-person studio, their approach to holistic design processes, and the recent relaunch of their website. The conversation highlights their emphasis on quality presentation, type design, and maintaining creative independence.
Studio Bruch created a refreshed visual identity for The Mozart, a boutique hotel in Salzburg, blending traditional charm with modernist design. Drawing inspiration from Mozart’s music, the identity features abstract graphic patterns, contrasting serif and sans-serif typefaces, and a refined material palette. The result positions the hotel as a 'modern classic' that bridges history and contemporary luxury.