This roundup presents eight brand-identity projects that use custom typefaces to establish a distinctive, individual character. The featured work includes projects by Studio Gonzalo Hergueta, Without, OKTO, Studio Bruch, Daily Dialogue, Baillat Studio, Pentagram and Order.
Design studio Without created a transparent and typographically driven identity for London-based B2B roastery Social Impact Coffee. Inspired by the company’s 65% profit reinvestment model, the design uses percentage motifs and a custom icon system built around a 65-degree angle. The identity employs Displaay’s Matter typeface and a minimalist palette across packaging, digital, and physical applications.