In their own words
We've noticed clients placing more emphasis on words.
We're excited about supporting the next generation of creative leaders.
We wanted a typeface that, like the brand, could feel both radical and simple – that could land big statements with a light touch.
As a brand championing a different approach, writing and typography were always going to be important to Social Impact Coffee.
Articles & interviews
- Studios Adapt to New Client Demands
Creative Boom’s feature by Tom May explores how design studios are adapting to shifting client expectations in 2024. Through interviews with leaders from agencies such as Motto, SomeOne, and Wolff Olins, the article highlights trends toward integrated services, faster delivery, data-backed creativity, and AI adoption. It paints an optimistic picture of a more collaborative, strategic relationship between studios and clients.
- "Design Studios Share Exciting Trends for 2025"
Creative Boom’s feature by Tom May gathers insights from leading design studios about what excites them for 2025. Themes include sustainability, AI as a creative enabler, motion design, mentorship, and a renewed focus on simplicity and experimentation. The article paints an optimistic picture of a design industry embracing purpose, innovation, and human connection.
- Without create a delightfully transparent identity system for B2B roastery Social Impact Coffee
Design studio Without created a transparent and typographically driven identity for London-based B2B roastery Social Impact Coffee. Inspired by the company’s 65% profit reinvestment model, the design uses percentage motifs and a custom icon system built around a 65-degree angle. The identity employs Displaay’s Matter typeface and a minimalist palette across packaging, digital, and physical applications.