Studio Bruch developed a long-term, holistic brand world for Neumeister, a family winery whose philosophy centers on nuance rather than loud self-promotion. The work translates themes such as terroir, soil, landscape, and craftsmanship into a coherent system across many touchpoints. To support a wide product range and multiple collaborations, Studio Bruch created a flexible visual playground that highlights each offering’s specific character while maintaining consistency. The project scope included art direction, digital illustration, packaging design, and photography, with applications spanning dispatch materials, price lists, flyers, products, business cards, and broader visual-world elements. Illustration, imagery, and finishing were used to ensure every touchpoint feels distinct yet aligned with the winery’s refined and elaborate identity.
Studio Bruch created the packaging for the experimental KTCN wine series by Neumeister and Lackner-Tinnacher. Each edition playfully subverts expectations of traditional wine identity through themes of persiflage, sabotage, and camouflage, using refined typography and restrained materiality. The result is an elegant yet conceptually provocative collection that challenges notions of origin and authenticity.
Studio Bruch collaborated with 3D artist Max Guther to create a single visual that unites the three distinct experiences of the Saziani hillside — fine dining, winemaking, and boutique hospitality. The image captures the harmony between indulgence and relaxation, reflecting the high standards of Neumeister, Saziani Stub’n, and Schlafgut.
Studio Bruch developed a striking label design for Neumeister Wermut, a vermouth crafted from a blend of herbs and spices. Collaborating with illustrator Max Löffler, the team created a haunting and memorable visual identity that reflects the drink’s aromatic complexity.