Studio Bruch created the brand identity for Post Post, a transformation of the historic Alte Post into a renewed place of alpine hospitality. The project is framed as a careful change from old to new, carrying values from one generation to the next while preserving a genuine, authentic character. The identity positions Post Post as a destination shaped by warmth, heritage, and contemporary renewal. The work was featured on The Brand Identity and received recognition from ADC Europe, Creativ Club Austria, D&AD, the London International Creative Awards, and TDC New York.