Studio Bruch created a bold brand identity for Glue, the creative consultancy led by Florian Greimel. The project translates Glue’s role as a connector of ideas, people, and futures into a distinctive visual system. Studio Bruch developed logo lettering with adhesive-like joins to make the concept of “glue” visually tangible, supported by applications such as 3D foil printing and animation. The identity extends across brochures, stickers, business cards, graphics, merchandise, and digital touchpoints. Experimental photography and playful imagery reinforce the consultancy’s inventive and exploratory character, helping present Glue’s strategic and creative positioning with clarity and impact.