The Maximilian Hotel
Design work for The Maximilian Hotel, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- Jun 2026
- Brand Identity 2
Design cases by studio
Bruch (2)
- Brand identity and wayfinding for a boutique hotel
- Studio Bruch created the art direction, branding, package design, and wayfinding system for The Maximilian Hotel, a renovated late-19th-century city villa reopened in 2020 as a “timeless stay.” The project centers on the building’s characteristic round arch, which becomes the core motif across interior details and guest touchpoints, from wall recesses and furniture shapes to floor patterns and signage. A refined palette of gray, sand, and blue, paired with modern typography, gives the boutique hotel an elegant, high-quality presence. The result is a cohesive hospitality identity that links architecture, interiors, and communication.
- Brand Identity for the Maximilian Hotel
- Studio Bruch developed a refined brand identity for The Maximilian, a boutique hotel housed in a historic 19th-century villa. Inspired by the building’s distinctive round arch, the design integrates this motif across signage, print, and digital touchpoints, complemented by a calm palette of grey, sand, and blue tones. The result is a timeless and elegant visual system that mirrors the hotel’s architectural charm and serene atmosphere.
