On Design Cases
Designers behind the work
Designers and creative leads credited on On projects in press coverage.
Designers and creative leads credited on On projects in press coverage.
R/GA created a dynamic brand identity for Sydney-based record label One Day, translating the energy of live performances into a visual and verbal system. The identity features a countdown-style logo, motion-driven visuals, and a tone of voice rooted in authenticity. Collaborating with motion studio Never Sit Still, R/GA used Cinema 4D and After Effects to simulate the glow and emotion of a live crowd experience.
Creative Boom profiles New Jersey-based illustrator Kaitlin Brito, exploring how she balances personal 'pure making' with client work to avoid burnout. Brito discusses her process, tools, and inspirations, from her black ink pen technique to her nostalgic visual style rooted in vintage references. The piece highlights her reflections on creativity, client relationships, and the evolving role of AI in illustration.
Creative Boom’s profile of Allison Henry Aver explores her decision to launch her own branding agency, Letter A, at age 45 after two decades working for major fashion and beauty brands. She reflects on how age, experience, and motherhood shaped her confidence and creative approach, arguing that maturity can be a superpower in the design industry. The piece encourages mid-career creatives to embrace their experience as an asset rather than a liability.
UnderConsideration’s Brand New briefly spotlights a new logo created by SAND for the Association of Applied Paleontological Sciences. The post, categorized under 'Spotted', notes the use of a sans serif typeface and grunge aesthetic, aligning with the advocacy industry context. The article serves as a short announcement rather than a full review.
Lucy Werner’s Creative Boom insight article from June 2026 explores the emerging creative trends observed at Cannes Lions 2026. It highlights a shift from mass reach to meaningful resonance, the rise of community-driven creators, and a renewed appreciation for analogue and tactile experiences. Voices from Pantone, Polaroid, and Future Gazers emphasize human connection, artisanal methods, and the growing importance of taste and trust in the creative economy.
The Brand Identity features Over Soon’s in-house design for its limited-edition perfumes, each conceived as a distinct world with its own identity, packaging, and logo. Led by anonymous founder N° One, the project emphasizes tactility, exclusivity, and human craftsmanship through handmade materials and analogue photography. Each perfume edition is limited to 1,000 bottles, reinforcing the brand’s concept of ownership and individuality.
The article by Lucy Werner explores the major themes emerging from Cannes Lions 2026, highlighting the growing influence of creators, the shift toward tangible and screen-free experiences, and a more mature conversation around AI. It emphasizes how culture, human connection, and creative judgment are becoming the true differentiators in an increasingly tech-saturated industry.
