Ame Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Ame projects in press coverage.
News & interviews
- Sanrio Games Unveils New Logo
· Apr 24, 2026
UnderConsideration’s Brand New briefly announced a new logo for Sanrio Games, the gaming division of the Japanese entertainment company Sanrio. The post, authored by Armin, categorizes the project under entertainment and highlights the use of a rounded sans serif style in the new logo.
Sanrio Gamesbranding - Is cringe culture killing your creative career?
Creative Boom · Apr 21, 2026
Written by Tom May for Creative Boom, the article explores how 'cringe culture' and fear of self-promotion hinder creative professionals from sharing their work. Featuring insights from designers Jason Roberts, Carole Chevalier, and artist Sheena Bulpitt, it discusses impostor syndrome, discomfort with self-promotion, and strategies to build confidence. The piece encourages creatives to overcome hesitation and embrace visibility as a professional necessity.
Victory Over AllSheena Bulpitt Fine Art StudioUnnamed TV channelbranding - Why This Typeface Looks Familiar: It’s a Kuhlman Revival
· Apr 14, 2026
Steven Heller’s Daily Heller column spotlights the revival of Roy Kuhlman’s distinctive hand-lettered style through a new typeface designed by Steven Brower, Craig Welsh, and David Jonathan Ross. The Kuhlman font, released through Ross’s Font of the Month Club, has already been adopted by major brands and cultural institutions. The article explores the typeface’s origins, aesthetic influences, and its unexpected popularity among contemporary designers.
L.A. DodgersCNNtypography - The Pet Shop Boys book Volume is a visual feast, exploring every inch of the icons’ creative legacy
It's Nice That · Apr 14, 2026
Thames & Hudson’s new book 'Volume' celebrates the Pet Shop Boys’ 40-year creative legacy through over 2800 images spanning record sleeves, videos, photography, and stage design. The publication revisits the duo’s visual evolution since their 2006 book 'Catalogue', featuring essays by Jeremy Deller and Libby Sellers and contributions from renowned photographers and designers. The article highlights the band’s enduring influence on pop aesthetics and the interplay between music, fashion, and visual art.
Pet Shop BoysThames & Hudsoneditorial - Top 20 graphic designers of 2026, as voted for by creatives
Creative Boom · Apr 13, 2026
Creative Boom reveals the top 20 graphic designers of 2026, as voted by thousands of creatives in its annual State of Creativity survey. The list highlights influential figures such as Paula Scher, Jessica Walsh, Simon Dixon, and Verónica Fuerte, showcasing a mix of established icons and emerging voices shaping the global design landscape. The article celebrates diversity in practice, from branding and typography to motion and illustration.
- LA28 Turns Olympic Branding Into a Cultural Platform
· Apr 1, 2026
PRINT Magazine’s article by Jessica Deseo explores how LA28’s branding for the 2028 Olympic and Paralympic Games redefines what a global identity can be. Led by Ric Edwards, the LA28 design team treats the brand as a flexible cultural platform rather than a fixed logo, inviting athletes, artists, and communities to co-author the visual system. The piece highlights how the project reflects Los Angeles’s diversity and signals a shift toward participatory, scalable branding systems.
LA28SEGDOlympic Games Los Angeles 2028branding - The paper that holds its colour: how Coloursource became a designer staple
Creative Boom · Mar 19, 2026
Creative Boom reports on the global launch of Coloursource, the dyed-through uncoated paper range by James Cropper, now distributed worldwide by Winter & Company. The campaign features hand-made paper sculptures by photographer Susan Castillo and screen-printed posters by Dan Mather, highlighting the tactile and visual qualities of the material. The collaboration marks a new chapter for the long-standing partnership between the two paper specialists.
Winter & CompanyJames CropperWinter & CompanyJames Cropperbranding - Lydia Chodosh probes design rules through archiving and cataloguing
It's Nice That · Mar 12, 2026
The article profiles designer and educator Lydia Chodosh, whose work explores how knowledge is archived and transmitted through design. Her MFA thesis 'On the Impulse to Notate' combines literary and visual research into a 480-page book and digital archive, reflecting her fascination with systems of notation and the color blue. The piece also highlights her collaborative work for the 2023 RISD Biennial and her interdisciplinary approach linking literature, design, and education.
The Whitney Museum of American Arteditorial - How Margot Lévêque built Claude Type around slowness and craft
The Brand Identity · Feb 2, 2026 · Interview
The Brand Identity interviews Margot Lévêque about launching her new type foundry, Claude Type, which she describes as a couture atelier for typography. She discusses her journey from burnout to renewal, her philosophy of slowness and craft, and her collaborations with studios International Magic and 27Bureau to create the foundry’s website. The conversation explores her desire to elevate type design to the same cultural status as fashion and art.
Claude TypeInternational Magic27BureauVarious fashion housesLuxury brand (unnamed)branding - Mak Kai Hang on shifting from books to China’s biggest brands
The Brand Identity · Jan 30, 2026 · Interview
The Brand Identity interviews Hong Kong-based designer Mak Kai Hang about his journey from book design to leading branding projects for major Asian clients. He discusses his studio’s philosophy of combining experimentation with timeless craftsmanship, his experience at Commission Studio in London, and the milestone of redesigning HEYTEA’s logo. The conversation explores his approach to type design, fashion branding, and maintaining a small, focused studio team.
Makkaihang DesignCommission StudioJoint PublishingHEYTEACommon Divisorbranding