Ame Design Cases
Designers behind the work
Designers and creative leads credited on Ame projects in press coverage.
Designers and creative leads credited on Ame projects in press coverage.
The article profiles Milan-based design studio Oneplus, founded in 2023 by six designers who approach branding as a process of cultural excavation rather than invention. Their work spans visual identities for bars, books, and cultural projects, blending vintage references with modern adaptability. The piece highlights their collaborative ethos, research-driven process, and creative side projects like their music collective Oneplus Ensemble.
The Collected Works created a hand-drawn brand identity for Sooki Sesame Oil, a Korean sesame oil brand founded by Joseph and Hannah Choi. The design centers on a character illustration of 'Sooki' and a playful cast of food icons, paired with a tactile label and a red, white, and blue palette referencing both Korean and American heritage. The identity balances warmth and modernity through illustration, typography, and material choices.
Creative Boom’s May 2026 'Booms & Shakes' roundup highlights major movements in the design and branding industry. Belfast studio Pale Blue Dot led the brand creation for Tomoro.ai, recently acquired by OpenAI. The article also covers leadership changes across WPP, Landor, McDonald's, and other agencies, signaling a strong focus on branding, AI, and strategic growth.
UnderConsideration’s Brand New briefly announced a new logo for Sanrio Games, the gaming division of the Japanese entertainment company Sanrio. The post, authored by Armin, categorizes the project under entertainment and highlights the use of a rounded sans serif style in the new logo.
Written by Tom May for Creative Boom, the article explores how 'cringe culture' and fear of self-promotion hinder creative professionals from sharing their work. Featuring insights from designers Jason Roberts, Carole Chevalier, and artist Sheena Bulpitt, it discusses impostor syndrome, discomfort with self-promotion, and strategies to build confidence. The piece encourages creatives to overcome hesitation and embrace visibility as a professional necessity.
Steven Heller’s Daily Heller column spotlights the revival of Roy Kuhlman’s distinctive hand-lettered style through a new typeface designed by Steven Brower, Craig Welsh, and David Jonathan Ross. The Kuhlman font, released through Ross’s Font of the Month Club, has already been adopted by major brands and cultural institutions. The article explores the typeface’s origins, aesthetic influences, and its unexpected popularity among contemporary designers.
Thames & Hudson’s new book 'Volume' celebrates the Pet Shop Boys’ 40-year creative legacy through over 2800 images spanning record sleeves, videos, photography, and stage design. The publication revisits the duo’s visual evolution since their 2006 book 'Catalogue', featuring essays by Jeremy Deller and Libby Sellers and contributions from renowned photographers and designers. The article highlights the band’s enduring influence on pop aesthetics and the interplay between music, fashion, and visual art.
Creative Boom reveals the top 20 graphic designers of 2026, as voted by thousands of creatives in its annual State of Creativity survey. The list highlights influential figures such as Paula Scher, Jessica Walsh, Simon Dixon, and Verónica Fuerte, showcasing a mix of established icons and emerging voices shaping the global design landscape. The article celebrates diversity in practice, from branding and typography to motion and illustration.
