Ing Design Cases
Designers behind the work
Designers and creative leads credited on Ing projects in press coverage.
Designers and creative leads credited on Ing projects in press coverage.
Vancouver-based studio Pendo rebranded Dickie’s Ginger to appeal to younger drinkers with a lively, festival-inspired identity. The new design centers on a playful ginger-root character, custom typography by Nathan Metzler, and a raw, DIY art direction that rejects over-curation. The result balances fun and sophistication, positioning Dickie’s Ginger as a modern, locally made beverage brand.
Creative agency Happy Ending has launched 'It Cometh Home', a self-promotional World Cup campaign that transforms England fans' prayer-like gestures into physical prayer beads. The limited-edition objects blend religious iconography with football culture, encouraging fans to participate in a treasure hunt rather than purchase them outright. The project highlights how meaningful design can transcend traditional advertising by tapping into shared rituals and emotions.
Creative Boom’s interview with brand designer Gavin Brophy explores the often-overlooked 'messy middle' of creative careers — the uncertain period between junior and senior roles. Brophy reflects on his journey from South Africa to the UK, his experiences at Trek Bicycle and EF Pro Cycling, and the emotional challenges of freelancing and self-doubt. The piece encourages open discussion about mid-career struggles and redefines success beyond job titles.
BP&O’s article by Lisa Cain explores how herbal tea brands evolved from counterculture roots into mainstream success, focusing on Herman-Scheer’s 2026 brand refresh for Stash Tea. The redesign reintroduces bold color and typography, reconnecting the brand with its original energy while appealing to modern, health-conscious consumers.
Creative Boom profiles Montréal-based illustrator and muralist Anne-Julie Dudemaine, who transitioned from an advertising career to a vibrant multidisciplinary art practice after burnout. The article explores her evolution from black-and-white drawings to colourful murals, patterns, and ceramics, highlighting major projects like the Osheaga logo and a Canada Post stamp. Dudemaine shares insights on creative resilience, income diversification, and her ongoing inspiration from Montréal’s art scene.
BP&O’s Emily Gosling reviews How&How’s rebrand for Bristol Dockyards, a cultural destination encompassing the SS Great Britain, Being Brunel Museum, and Brunel Institute. The new identity uses a collage-based visual system, vibrant colors inspired by Bristol’s Totterdown neighborhood, and a suite of typefaces balancing tradition and modernity. The project unifies multiple sub-brands under one coherent destination identity while maintaining flexibility and playfulness.
Creative Boom profiles illustrator Gayle Kabaker, known for her New Yorker covers and painterly depictions of women, water, and rest. The article explores her inspirations from David Hockney, her evolving artistic process, and her teaching collaborations with Jennifer Orkin Lewis. It highlights her new 'bed series', her retreats, and her belief in persistence, spirituality, and giving back through art.
