Ig Design Cases
Designers behind the work
Designers and creative leads credited on Ig projects in press coverage.
Designers and creative leads credited on Ig projects in press coverage.
BP&O’s article by Lisa Cain explores how herbal tea brands evolved from counterculture roots into mainstream success, focusing on Herman-Scheer’s 2026 brand refresh for Stash Tea. The redesign reintroduces bold color and typography, reconnecting the brand with its original energy while appealing to modern, health-conscious consumers.
The article spotlights Bracom Agency’s design for Le Méridien Saigon’s 2025 Mid-Autumn mooncake box, which unfolds like a miniature travel trunk revealing a nighttime cityscape illustration. The packaging transforms the unboxing into an immersive experience, standing out from traditional red-and-gold mooncake boxes with its travel-inspired concept and refined details.
SMLXL, a Barcelona and New York-based studio, designed playful packaging for a collaboration between Midnight Cosmetics and pet brand HotDog. The project merges Midnight’s minimalist aesthetic with HotDog’s exuberant energy through gouache-painted illustrations of dogs in motion. The result is a vibrant, tactile design that communicates the product’s softness and joy while showcasing SMLXL’s conceptual approach to design.
The Dieline article by Bill McCool humorously covers Coors Light’s new 'Tallerboy' can, a playful and exaggeratedly tall beer can concept. The piece frames the design as both absurd and clever, highlighting the brand’s willingness to experiment with unconventional packaging ideas.
A24 associate creative director Liam Hamill has created a series of monthly posters for Brooklyn venue Baby’s All Right, blending internet satire, meme aesthetics, and playful design references. Drawing inspiration from figures like Richard Turley and his own experiences at A24 and Wieden+Kennedy, Hamill’s posters parody web culture while celebrating the chaotic energy of New York’s creative scene.
UnderConsideration’s Brand New briefly spotlights a new logo and identity for Cipher Digital, designed by ONBOX. The post, categorized as 'Spotted', notes the use of a green color palette and sans serif typography, signaling a clean and modern corporate rebrand.
Decimal, a New York-based design and technology studio, created the inaugural brand identity for the Creators Coalition on Artificial Intelligence (CCAI), an advocacy group promoting responsible AI use in creative industries. The identity features a logomark of converging circles forming a sparkle, a vibrant gradient system inspired by watercolour mixing, and a custom web-based drawing tool that allows community participation. The design balances institutional credibility with grassroots energy, emphasizing human creativity within AI discourse.
