Go Design Cases
Designers behind the work
Designers and creative leads credited on Go projects in press coverage.
Designers and creative leads credited on Go projects in press coverage.
The article spotlights Bracom Agency’s design for Le Méridien Saigon’s 2025 Mid-Autumn mooncake box, which unfolds like a miniature travel trunk revealing a nighttime cityscape illustration. The packaging transforms the unboxing into an immersive experience, standing out from traditional red-and-gold mooncake boxes with its travel-inspired concept and refined details.
The article explores the realities faced by independent agency founders in their first year, highlighting the emotional, financial, and structural challenges of leaving established agencies to start small studios. Through interviews with founders across the UK, it reveals a shift toward smaller, more agile creative teams responding to changing client expectations and tighter budgets. The piece positions 2026 as a pivotal year for indie studios redefining the creative industry landscape.
UnderConsideration’s Brand New section briefly announced the unveiling of a new logo for Indonesian financial institution Bank Jago. The post, authored by Armin, categorizes the project under the finance industry and highlights the use of yellow and dot motifs. As a 'Spotted' entry, it provides minimal commentary and serves as a notice of the rebrand.
The Brand Identity interviews Petter Westlund, Creative Director and Co-Founder of Feels Like, a design and innovation studio based in Los Angeles and Barcelona. Born from B-Reel, Feels Like focuses on blending design and technology through a small, agile team model. The discussion explores their philosophy, the studio’s AI-driven project for Google and the US Ski & Snowboard Team, and their approach to meaningful digital experiences.
Human After All developed the event identity for Google NewFront 2026, centered on the concept of 'Amplified Flow' to express unity and momentum across digital and physical touchpoints. The London-based studio created a comprehensive system spanning motion, print, and environmental design, supported by a sonic identity from Zelig Sound. The project leveraged AI tools and Google’s color palette to convey energy and cohesion for the Google Marketing Platform’s showcase event.
The article profiles California-based production agency Nice Groceries, founded by Annie Wood, which celebrates its first year by reviving analogue film techniques in commercial and independent projects. The studio’s work, including the short documentary 'Echoes Through Stone', emphasizes emotional storytelling and the tactile craft of film media. Through campaigns for brands like Patagonia and Salomon, Nice Groceries blends nostalgia and authenticity in a digital-dominated industry.
The article profiles Berlin-based designer and animator Julia Schimautz, founder of DTAN, as part of It’s Nice That’s 'The Weekend With' series. Schimautz shares her cultural recommendations across art, food, film, and music, while highlighting her love for analogue design and Risograph animation. The feature also includes her own short animation, 'Follow me around on my ideal weekend.'
The Brand Identity interviews NYC-based creative director Charmie Shah about her approach to building immersive brand worlds that connect identity, motion, and live experiences. Shah discusses her work for major tech clients like Meta, Google, and YouTube, emphasizing storytelling, emotion, and cohesion across physical and digital touchpoints. The conversation explores her lean studio model, process-driven collaboration, and belief in motion as a core part of brand behavior.
