Brami
One bean shapes an entire pantry
Wedge’s rebrand for Brami launched in 2022, translating founder Aaron Gatti’s Italian pantry ambitions into a system centred on the lupini bean. The bean’s silhouette becomes a modular shape that connects ready-to-eat beans, dips and pasta. Bold benefit information and open white space provide nutritional clarity, while hand-painted ingredients, illustration and Italian-inspired lettering add warmth and appetite. The project paired ethnographic research with strategy, voice, packaging architecture and a broader visual world. Rather than tying the identity to one product format, the design uses a recognisable ingredient reference that can carry across the expanding range.
Set in Marr Sans, Quimby Gubernatorial, Saint Regus, Neue Haas Grotesk
Insights
- The lupini silhouette gives different products a common visual reference.
- White space and benefit information balance the expressive ingredients and lettering.
- A modular approach connects beans, dips and pasta without requiring identical packs.
Related articles
Keep exploring
Related cases
