Wedge Rebrands French Ciders With Brasserie-Inspired TypographyThe Brand Identity · Feb 18, 2020
Montreal studio Wedge redesigned the packaging for Entre Pierre & Terre's exclusive range of artisan ciders from Picardie, France. Inspired by traditional French brasserie signage, the new labels combine handwritten, serif and sans serif type with a warm two-colour palette to convey product information while retaining a premium, handcrafted character. The redesigned range reportedly sold four times faster.